Posts Tagged ‘portfolio’
Guy and Natalie, the owners of Cut Loose Hair Design, are a father-daughter duo that you will NEVER forget! Both of their personalities are very outgoing, over the top, and genuinely fun–perfect for a salon! It’s been a dream of theirs to work together in their own space, and after a few years of planning, saving, and gaining top-industry experience they were ready to take the leap into full-time studio owners.
Cut Loose Hair Design needed our help streamlining two very opinionated personalities into one cohesive aesthetic. The perfect blend of what makes Green Couch Design so unique, we were able to bring both our graphic design and architectural backgrounds to the table–offering a truly complete branding and interior design package. From finalizing the salon name, establishing a lasting brand with focus and drive, to offering interior design, floor plan, and lighting suggestions we were truly able to provide a big picture design vision for Cut Loose Hair Design.
A father-daughter run business Cut Loose Hair Design has the perfect blend of a masculine perspective on design, experienced education, and young innovative idea’s for men, women, and children alike. Their ongoing knowledge of hair design keeps them in style and on trend. At Cut Loose Hair Design they are not afraid to bring their own personal creativity and talents to the latest coloring, cutting, styling, perms, waxes, and updos for a final look customers love.
It was important to keep the brand design smart, but fun, clean, but friendly, classy, and display an overall positive vibe. The bright colors speak to Natalie’s love of teal and rustic decor, while the simple design and san serif font target Guy’s straight line business approach and love of industrial materials. At Cut Loose Hair Design family is centric to their entire business culture. The two sheers in the mark celebrate the coming together of the father-daughter salon duo, without being over the top or cheesy. The additional marks within the brand display a raw, almost cattle brand-like styling, without feeling too country.
Vintage family heirloom barrel furniture added a unique look and feel to the shop design. Looking to attract young and fun individuals and families it was important that the salon felt trendy, but comfortable. Unlike cheap chop-shops Cut Loose Hair Design builds personal relationships with their clients and it was important to create that casual atmosphere in the overall layout of the shop.
To maximize profit Cut Loose Hair Design needed to fit as many booth spaces as possible within their layout while still providing ease of movement and function. By extending the typical waiting area throughout the ends and central location of the studio we were able to fit more booths into the shop and create comfy seating “nooks” out of the odd leftover spaces. By spreading the waiting area throughout the midsection of the shop and adding a coffee bar–toward the back right–clients can move freely and truly make themselves at home.
The relaxed floor plan encourages genuine customer interaction with all the stylists and customers, while the individual booth spaces provide room for one-on-one professional care and attention.
Guy and Natalie wanted a professional, yet family-friendly atmosphere that people would want to come back to again and again. By placing seating throughout the entire shop the public space is clearly defined while encouraging clients to move around the salon. The comfy seating and handmade family-style dining room table make the space feel even more homey. Typically clients can find the table covered with hair and fashion magazines to coloring books. Cut Loose Hair Design is truly a trendy, yet kid-friendly place.
Originally the space was very bare and boring. Guy and Natalie wanted creative suggestions to add materials and interest throughout the entire salon. The upcycled pallet wall, wine rack towel holders, old doors where the mirrors are attached, are all elements that tie to the Cut Loose Hair Design raw, chic, and industrial aesthetic. With the help of their entire family the owners were not afraid of getting their hands dirty. They took each of our interior design suggestions to heart and truly made the shop their own.
Cut Loose Hair Design has been one of our favorite projects thus far because we were able to showcase all of what makes Green Couch Design so unique. We love family, we love homey spaces, and we love great design. Creating a space and a branding platform where all three of those could flourish in has been a dream come true.
Thanks Guy and Natalie!
From The Farm
* To view more work like this and others visit our graphic design portfolio at Green Couch Design.
You know it’s wedding season when your mail box is full of wedding and shower invites. Some of our dear friends are getting married in May and recently bought their first home. We wanted to do something special to help them celebrate so we threw them a DIY Around the House Couple’s Shower. We really tried to think through the decor and made sure that everything we created for the decorations was something the couple could turn around and use in their new home.
Of course what new home isn’t full of paint swatches, brushes, paint cans, stir sticks, and messy floors? We loved the paint chip garland tutorial found here but instead of getting out the sewing machine we just used a glue stick.
For an afternoon Sunday shower we wanted to keep the food simple and sweet. We decided to do a cookie bar (complete with cold whole milk of course!) and asked a few close guests to share a batch of homemade cookies.
The large paint swatches (found for FREE at your local paint store) worked great as simple ways to label each platter and table activities.
Each table was furnished with a house plant and brown kraft paper painted with teal and purple smudges. We wanted to come up with a fun way to encourage guest interaction. Each table was assigned a different activity and guests were encouraged to move from table to table throughout the shower.
HIM Table: Guests were asked to write “tips and tricks on how to love a man” on blue paint swatches for the wife to be.
- HER Table: Guests were asked to write “tips and tricks on how to love a woman” on purple paint swatches for the husband to be.
DATEGAME NIGHT Table: Guests were asked to choose a month out of the couples first year of marriage to host the newlyweds. Mickey and Reagan love spending time with their friends and playing games. This was a fun way to keep in touch with friends and a creative solution for inexpensive date nights throughout their first year of marriage. We printed this lovely 8.5 x11 2013 calendar here and had guests write down what month they would host the newlyweds.
- BLESSINGS Table: Guests were asked to write marriage advice and/or prayers for the couple.
Notice the handmade burlap pillows? One of them says “lets make…” while the other pillow says “pie” on one side and “whoopie” on the other. I’ve seen this done with “coffee” and “love” before as well. Either way, it’s a really cute way to customize a gift that relates to the couple’s since of humor. Find a basic tutorial here.
Overall it was a wonderful afternoon and we enjoyed blessing our friends with love and good things for their life together as a married couple. The shower was perfectly simple and definitely made for easy cleanup.
From The Farm
* Review more work like this and others by visiting our graphic design portfolio at Green Couch Design.
Today we are showing off our latest graphic design project for an upcoming heating and air company in OKC. It has been so much fun getting to know Doug and Becky as entrepreneurs and helping them establish a brand for their new company. Here’s to a busy summer of keeping clients nice and cool!
A family owned business Air In Motion (AIM) offers personalized heating and air care for both residential and commercial clients throughout Oklahoma City and it’s surrounding areas.
For the past 27 years Doug Glover has been the go to guy when it comes to servicing AC, heat, walk-in freezers and coolers, restaurant equipment, and basic repairs for several large chain restaurants. A certified HVAC Refrigeration Contractor Doug has built a reputation on honesty and integrity and now offers that same reliable service through AIM.
Company Vehicle Wrap:
The new Air In Motion mark positions AIM as a resource of consistent experience and expertise for local heating and air service and repair. Associated as an industry standard an updated red and blue was selected giving the company a more modern and fresh appeal. Targeting residential and small commercial clients AIM’s clean white aesthetic paired with the vibrant color palette balances the company’s professional yet personalized customer approach. The consistent movement within the mark relates to AIM’s ability to diagnose and fix the problem.
The brand development provides a platform for AIM to launch their new company from while they pursue their long term goals of being a financially sound and self-sufficient business.
Are you local and looking for a reliable heating and air guy? Contact Doug and Becky today and we promise he’s the nicest, more genuine, repair man you’ve ever met!
Follow AIM on facebook.
From the Farm
* Review more work like this and others by visiting our graphic design portfolio at Green Couch Design.
We had a blast working with The Wonder Revolution on their branding so when they asked us to help put the final touches on their FIRST album cover design we we’re more than thrilled. We felt so honored to be a part of this collaboration of artists from around the country and can’t wait to work with them again!
“Dots is the first release from the creative collective, The Wonder Revolution. The album began in 2006 as an instrumental project by Wonder Revolution guitarist David Lord (of Solagget, Elemental Trio, Francis Moss) and drummer Nathan Wilder (of Paper Airplanes, Ad Astra Arkestra, Appleseed Cast). Over the next six years, the project was adopted by The Wonder Revolution collective and evolved into an epic long-form composition featuring a line up of twelve contributing musicians.” –Album Notes
Listen to the music here.
From the Farm
* To review more work like this and others visit our graphic design portfolio at Green Couch Design.
** Cover Art by the lovely Lindsay Bowling.
Halloween is over and that means the holiday season is officially here! We are so excited to show you our latest print designs and hope you’ll consider us for your handmade holiday purchases.
Each design is hand printed by us with lot’s of love (and photographed on our NEW table from Meg’s Great Grandma!) Special thanks to all of you who helped us out in our little facebook poll. We really took your votes into consideration and appreciate your input! Thanks for being a part of our design process. We plan on getting you more invovled in the future.
And of course… stay tuned for some fun giveaways we’ve got coming up VERY soon!
From the Farm
* See our fall schedule and if we’ll be at a handmade show near you this holiday season!
We have crazy friends who start entire ministry’s while they are still in college. Somewhere between the 2am-6am slot they must find time to invest in it because in between class, studying, eating, sleeping and having a life… I don’t know how they fit it all in? But, this is not your average “church”.
Welcome to the Forge Community.
Every once in a while you get to work on one of those projects that just really hits home. We’ve done a lot of graphic design work for a variety of clients but when we heard about the details of this project it just felt right. Like this project was suppose to be ours. With Cale’s architectural degree and our passion for smart and efficient home building we we’re just beside ourselves when we started in on the initial campaign design. Not only were we tasked with designing the brand but also naming it something that would speak to the general public while staying away from the typical “green” associated stereotypes.
“The Bring It Home initiative was developed by the Oklahoma Sustainability Network (OSN) and the Phillips Murrah-C.H. Guernsey team to assist interested Oklahoma communities in the adoption of sustainable residential building codes that will reduce energy consumption, decrease costs and have a long-term impact on the environment and economy.” - OSN (Oklahoma Sustainability Network).
For those of you who don’t know Cale and I also take on graphic design clients through our design firm Green Couch Design. Design has always been a part of who we are, it’s what we love. Here’s some of our latest work…
Located in Downtown Historic Guthrie The Pollard Theatre needed a new campaign design to celebrate their 25th Season. To showcase the depth of their history we scanned in large format photographs that are displayed in the theater’s main entryway. Taken in the 1980′s-1990′s these photographs created an elegant foundation for our design. The black and white themes relay accents of silver, a typical color associated with 25 year anniversary’s. A different photograph was used for each collateral piece acting as simple “keep sake” or “collector’s item” of the Pollard’s 25 year history. Overall, the general layout and design remained consistent through all mediums to ensure campaign recognition.
25th Season Collateral:
I know it’s been a while since we’ve showed off any of our design work! We keep talking about how “busy” we are and yet have not stopped long enough to share. So… please accept our apology in the form of this recent tourism guide we designed for Southern Oklahoma.
A tourism booklet is typically chalk-full of information and ads that can often times feel overwhelming. We we’re tasked with organizing this same information in a format that would make content navigation and presentation simple and user-friendly.
Our solution was to divide the information into specific categories of interest; Attractions, Lodging, Communities, Food, Awards, Events, and People. Recognizing that color can be a helpful point of reference we created a color pallet for each category that compliments the Arbuckle Country Brand Standards. Similar to tabs each article of information is designated by a category and color to differentiate key articles vs. ad space. Instead of listing the Table of Contents numerically the categories and colors introduce readers to the structure of the guide right away. Whether the guide is a first time introduction to Arbuckle Country or someone who has done their research and is looking to book a trip… the new layout makes it easy to define and locate specific information throughout the piece.
The custom layout provides a consistent framework for the client to edit and add content within from year to year.
And there you have it friends… a functional layout that allows you to breath in the photos and not feel so weighted down by content and ALL those wonderful ads.
(sigh) I love me some white space.
From the Farm
Hello friends, due to the short work week we will be posting on Tuesday and Thursday this week instead of our usual Monday, Wednesday, and Friday. With that said we are FINALLY ready to unveil some of our latest graphic design projects! Enjoy.
MIDWESTMEDIA is an accomplished full-service marketing and public relations company located in Oklahoma City. Currently specializing in branding, video production and public relations MIDWESTMEDIA continues to expand their talented portfolio as they branch out into graphic design and website development.
This last year I have personally enjoyed working one-on-one with the MIDWESTMEDIA team as they continue to develop their print portfolio. After an evaluation of their 5 year history it was time for MIDWESTMEDIA to update their brand in a way that related more personally to their future goals and objectives. Read More…