Posts Tagged ‘Photography’
GCD: Selling a Lifestyle or a Product?
We are excited to announce that we are officially working on a Look Book featuring our Green Couch Design Kitchen Line and Concrete Jewelry! The conceptual process is just getting started but we are already asking ourselves tons of questions as we figure out what are the key messages that we want to say about our products, our brand as a “lifestyle”, and/or both? If a picture is worth a 1,000 words then we had better make sure we have a clear vision about who we are and the type of visual messages we are sending our customers.
As we’ve been researching ideas for our Look Book we’ve noticed two different approaches toward selling a product:
1: Lifestyle Based Marketing: Imagery that forces customers to desire a product because of the way they feel when they are wearing that object or have that product a part of their life. When you aim your marketing toward a lifestyle approach you want potential customers to first fall in love with who you are and as a result purchase your products. With this type of imagery you are not just selling a piece of jewelry, you are selling a feeling based on the type of lifestyle your customers long to have.
Example: In this commercial you see the target audience is young adults and young families that are adventurous and want to “go” and “do”. They are not ok with sitting by and letting life pass by, instead they want to live life to the fullest. Ford focused it’s marketing efforts on the “feeling” their target market wants to have towards life (the problem) and how the Ford Explorer can help their customers accomplish that (the solution).
2: Product Based Marketing: Imagery that sells you a product by focusing on it’s features and services. Typically, this is for a product that is very specialized and more focused on the individual. Marketing efforts are narrowed into making one type of product and making it better than anyone else in your market. Customers purchase this type of product because it’s the best in the industry and it offers them something that your competition does not.
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Married for 50 Years: Love Ever After Photography Project
This year for Valentines Day we decided instead of talking about ourselves we would share some love advice from the real “experts”. We’ve been following Lauren Fleishman’s Kickstarter Project called Love Ever After and we are completely smitten! Sharing stories of couples who have been married for 50+ years Lauren is capturing these couples through photographs and collecting fun quotes about how they met and their “secret” to finding and maintaining love.
Get ready to fall in love with some really adorable old people…
“Sometimes we think we love when we don’t love. A lot of people say they are in love but really we were young and we really didn’t know what love was all about. But afterward we found out what love was! Love is sharing with one another. Don’t care what you have you share what you have. And be willing to give. Another thing I tell people now is that you have to be able to bend a little bit. Yes, love is a powerful thing. If you know what it means.” – Theauther and Annie Love
“We’ve been married for 66 years. We met in high school when I was 16 years old and my wife was 15 years old. And we’ve gone through life together. The love we feel now is a different type of love. It is a mature love. In the beginning, of course, there was a sexual attraction but right now sex has very little to do with it.”- Moe and Tessie Rubenstein
“What is the secret to love? A secret is a secret and I don’t reveal my secrets!” - Ykov Shapirshteyn and Mariya Gostsinnaya
Creatives Near You: Samantha Lamb [Farm Lifestyle Photographer]
We first met Sam Lamb as neighboring booths at a local craft fair. Turns out we have a lot in common with Miss. Lamb and we have enjoyed our random run-ins ever since. Not only does she have an eye for truly breathtaking photographs but we we’re amazed to meet another creative who lives on a farm (with cows, horses, and chickens)! She genuinely enjoys the simple things that make life so sweet and has a joyous heart that makes you feel all warm and tingly inside. It’s the kind that makes you want to sit back, count the clouds, and sip a glass of sun soaked tea reeeeaaal slow.
Q) How did you get started?
A) I wanted to capture my grandparents farm in the way that I saw it and people, to my surprise, enjoyed my captures. From there, the morning light had my full and lovely attention.
Q) What about your lifestyle inspires your work and makes it better?
A) Ooohhh my goodness gracious….everything my dears. I live on a full fledged farm, so there is no division of my lifestyle and my inspiration. I am happier than a peach!! 
Q) Why do you choose to live in the country?
A) The Mornings…….I live next to lovely pastures and I have two amazing barns….one in which I keep a milk cow, in which I milk by hand twice a day. I can plant an acre large garden and share that bounty with all of my loved ones. This would not be possible in the city. Plus, the farm is a well-spring of inspiration and I am obedient to my inspiration.
Everyday Design: Book Sculptures
This is our inaugural post for the Everyday Design series. We’ve loved living in our little farm house and connecting with our local community just because we get to help expose ourselves and those around us to art and design in the most unlikely places. Thus was born the Everyday Design Series, a series of posts that look at the everyday events and products of our lives and then connecting those items and events with art and design inspired by them. This month it’s books; I love to read and to travel to random far off and even fictional areas to have wonderful adventures without ever leaving my chair. I also love the power books and print have had on the development of civilization and our continued growth due to our ability and freedom to research, learn, and develop ourselves through the printed word. So here’s to books and their continued influence and power in our lives!
NEW Product Design [Portfolio]
Product design has been a part of Green Couch Design since it’s inception in 2008, we love to work with new materials and play with the everyday elements we use in our homes and try to make them better, more fun, or just dress them up a little.
GCD: Winner, Winner, Chicken Dinner!
Winner, Winnaar, Sieger, Ganador, Zwycięzca, vencedor, výherce, gagnant, vincitore, νικητής, sigurvegari, 수상자, vinneren, 勝利者…The winner of our new kitchen line is announced!
Hawaiian Farm Girl: Week 7
I live to discover. My curious spirit is often compared to a child, as I’m always looking out for things I may have never seen or noticed before. Noticing these things in nature is easy here; Hawaii is a place just waiting to unveil new discoveries to those whose eyes are open to its natural beauty.
LIFE: Oklahoma State Fair
My first real attempt at ‘life photography’ up to this point I’ve just pointed and shot, now I’m trying to actually capture the moment and bring it to life. So the State Fair was a great opportunity to capture people as people. Life in the crowd. We had so much fun, and laughed at the odd food items and the weird attractions. So here is a taste of what we found interesting at the Oklahoma State Fair…Hope you enjoy!
Lopp Family Reunion 2010
It’s been a while since we’ve all been together, in fact it’s been quite some time since we happened to all take the time to stand still long enough to be together. But there we were five generations, thanks to the beautiful new niece Emberlea, and only a couple of arguments over who got the last piece of apple pie. From 96 years to 3 weeks we represented the present legacy of the Lopp name. It was a great weekend, we took to our roots and played cards, and picked blackberries, swam in the pool and argued stock market strategies and flower propagation. And when it all came to an end it couldn’t get any better than the smile on 96 year old Grandma Grace as she held her great, great, great granddaughter. Happy Tuesday, and God Bless!
High class design in overalls. It's the simple life of a farm through the eyes of a couple of crazy designers. We call ourselves Green Couch Design and we are Bringing Design Home.
