Posts Tagged ‘Kitchen Line’
This week we dropped off the last bits of our concrete jewelry and kitchen line at Shop Good in OKC. It was a bitter sweet trip. For the first time we got to see each of our babies and compared stories as new parents. We have walked through a lot of life changes with Audrey and Justin. Shop Good was the first store to carry our jewelry line. From it’s humble beginnings in the Plaza District to it’s move to 9th Street their business has grown into something with full-time employees and an ever growing inventory of products supporting social justice organizations. We are so proud of what Shop Good is today and we can’t wait to see what is next for our friends (baby #2!? ).
It is today that we share with you a bittersweet announcement. As of July 3rd, 2012 we are officially closing our online shop and will no longer be selling our Green Couch Design products (If you want to skip this whole explanation and get to the sale scroll on down friends)!
This has been a very difficult decision for us and one that has been thought through again and again. For those you who don’t know Cale has been working full-time at a local architecture firm for the past year now. This was a big transition for us as Green Couch Design went from 2 full-time employees to 1. Ever since then we have been trying to balance products, production, marketing, graphic design clients, and blogging and to be honest it has been really challenging to keep up with everything. We have struggled with many pieces and parts of Green Couch Design feeling like we could not give our 110%. Within the last year there have been many nights where Cale would work late, come home mentally exhausted, and have to turn around and make jewelry, or create a blog post. It was during this time that we realized this was not the life that we wanted. Sure there are seasons where you work hard and push through but ultimately our hearts are for design and to be designers. Production is not our “thing” and the more we have jumped into our products the more we have realized how much production is needed to establish and maintain a great product.
Especially a handmade product.
And THEN we got pregnant (which was NOT planned)!
And Meg freaked out!
And we realized that something had to change. Green Couch Design started with a heart to be a design firm not a production firm. We want to be a place that produces great ideas and if products come out of those ideas GREAT but we don’t want to base our business around products and the marketing efforts needed to truly see a product take off.
We are in a transitional stage and still defining exactly what that will look like. Don’t get us wrong, Green Couch Design is NOT shutting it’s doors entirely. We plan on focusing more on our blog and our design work. The products are the only thing that are taking a back seat while we get our brain and hearts wrapped around our new life with a baby. We will always be a husband and wife design team, pursuing the simple life. We still desire to have our kids playing under our feet as we pound out design work but it just may look a little different than what we expected. We feel blessed in so many ways that God has allowed us to walk out this adventure over the last few years and are so thankful for the MANY friends we have gathered along the way. We have learned so much from our retail friends at Shop Good, Dwelling Spaces, and The Onion Tree and we ask that you please continue to support them! There have been times your purchase of a necklace or an apron has literally paid our grocery bill and we seriously could not have made it without your love and support. We have had so many people behind us who have been cheering us on and it’s because of your encouragement and kind words that we have been able to find joy in even the most stressful of times!
So it is with a bittersweet heart that we close our product doors on July 3rd, 2012. For so long our products have been like a child to us and we simply are not willing to let that compete with the real thing!
We need time to breath.
To give Green Couch Design’s blog and design work 110%.
To know what it means to be a family.
To be in love.
And to truly enjoy this “simple life” we are so quick to tout about!
We are very excited to see what this next phase will look like. We hope that these changes will not steer you away but instead pull you alongside this adventure even more as we experience life as a real family (with babies!) and balancing our own business and NEW creative endeavors!
All from our 1910 farm house in a little town in Oklahoma!
Concrete Jewelry Line:
(Purchase Green Couch Design Concrete Jewelry here)
(Purchase Green Couch Design Kitchen Line here)
Purchase the last bits of our Jewelry and Kitchen Line through our online shop till Tuesday, July 3rd, 2012! Enter Promo Code: GCDFREESHIPPING!
Leave us a comment and tell us what’s been your favorite Green Couch Design product over the years?!
From the Farm
We are excited to announce that we are officially working on a Look Book featuring our Green Couch Design Kitchen Line and Concrete Jewelry! The conceptual process is just getting started but we are already asking ourselves tons of questions as we figure out what are the key messages that we want to say about our products, our brand as a “lifestyle”, and/or both? If a picture is worth a 1,000 words then we had better make sure we have a clear vision about who we are and the type of visual messages we are sending our customers.
As we’ve been researching ideas for our Look Book we’ve noticed two different approaches toward selling a product:
1: Lifestyle Based Marketing: Imagery that forces customers to desire a product because of the way they feel when they are wearing that object or have that product a part of their life. When you aim your marketing toward a lifestyle approach you want potential customers to first fall in love with who you are and as a result purchase your products. With this type of imagery you are not just selling a piece of jewelry, you are selling a feeling based on the type of lifestyle your customers long to have.
Example: In this commercial you see the target audience is young adults and young families that are adventurous and want to “go” and “do”. They are not ok with sitting by and letting life pass by, instead they want to live life to the fullest. Ford focused it’s marketing efforts on the “feeling” their target market wants to have towards life (the problem) and how the Ford Explorer can help their customers accomplish that (the solution).
2: Product Based Marketing: Imagery that sells you a product by focusing on it’s features and services. Typically, this is for a product that is very specialized and more focused on the individual. Marketing efforts are narrowed into making one type of product and making it better than anyone else in your market. Customers purchase this type of product because it’s the best in the industry and it offers them something that your competition does not.
It’s finally here! It’s the day before the Etsy Dallas Jingle Bash. Our tractor, I mean truck… is loaded. I can’t help but get that “Home Alone” feeling that we are forgetting something BIG (luckily we don’t have children to accidentally leave at home!)!? All in all we are having a stress free Friday and ready to hit the road bright and early Saturday morning (4:30 am to be exact!). It’s moments like these that we are SO thankful that we took our pre-prep seriously.
So… I’m sure you all are wondering what we might be bringing to our FIRST out of state show? We’ll kids, Santa’s got a bag FULL of goodies. Check it out (along with a 20% off SALE code for those of you who can’t make it).
Concrete & Copper Bubble Jewelry:
**NEW** Concrete Rings. We’re given em a try, let us know what you think (not sold online).
(double bubble: empty & filled)
It’s FINALLY HERE!! We’ve been working like busy little bees updating our kitchen line and providing you with the best handmade quality. Every custom batch we make we learn something new and we dig a little deeper into the world of sewing, printing, packaging, etc. This time we really raised the bar by connecting with a professional local printer to do our screen printing. We also have partnered with The Spero Project to connect with Burmese Refugees. These wonderful families are working to establish themselves in America and we are given the great honor of hiring them in a fair trade contract to make our Mixer Covers! One of our dreams is for Green Couch Design to develop the ability to give back with everything we do. And we just took a giant leap forward with this awesome development.
You know what they say; “The early bird gets the worm” and in this case…it’s our Egg Tea Towels!
Product design has been a part of Green Couch Design since it’s inception in 2008, we love to work with new materials and play with the everyday elements we use in our homes and try to make them better, more fun, or just dress them up a little.
They say the third time is a charm and in this case…they we’re right!
This past Saturday we joined other local vendors in the Deluxe Indie Craft Bazaar. Of course if you know us you know we can’t do anything halfway so in the typical Green Couch Design style it was go big or go home.
Winner, Winnaar, Sieger, Ganador, Zwycięzca, vencedor, výherce, gagnant, vincitore, νικητής, sigurvegari, 수상자, vinneren, 勝利者…The winner of our new kitchen line is announced!