Posts Tagged ‘green couch design’

GCD: Concrete Jewelry & Kitchen Line CLOSING SALE

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It is today that we share with you a bittersweet announcement. As of July 3rd, 2012 we are officially closing our online shop and will no longer be selling our Green Couch Design products (If you want to skip this whole explanation and get to the sale scroll on down friends)!

This has been a very difficult decision for us and one that has been thought through again and again. For those you who don’t know Cale has been working full-time at a local architecture firm for the past year now. This was a big transition for us as Green Couch Design went from 2 full-time employees to 1. Ever since then we have been trying to balance products, production, marketing, graphic design clients, and blogging and to be honest it has been really challenging to keep up with everything. We have struggled with many pieces and parts of Green Couch Design feeling like we could not give our 110%. Within the last year there have been  many nights where Cale would work late, come home mentally exhausted, and have to turn around and make jewelry, or create a blog post. It was during this time that we realized this was not the life that we wanted. Sure there are seasons where you work hard and push through but ultimately our hearts are for design and to be designers. Production is not our “thing” and the more we have jumped into our products the more we have realized how much production is needed to establish and maintain a great product.

Especially a handmade product.

And THEN we got pregnant (which was NOT planned)!

And Meg freaked out! :)

And we realized that something had to change. Green Couch Design started with a heart to be a design firm not a production firm. We want to be a place that produces great ideas and if products come out of those ideas GREAT but we don’t want to base our business around products and the marketing efforts needed to truly see a product take off.

We are in a transitional stage and still defining exactly what that will look like. Don’t get us wrong, Green Couch Design is NOT shutting it’s doors entirely. We plan on focusing more on our blog and our design work. The products are the only thing that are taking a back seat while we get our brain and hearts wrapped around our new life with a baby. We will always be a husband and wife design team, pursuing the simple life. We still desire to have our kids playing under our feet as we pound out design work but it just may look a little different than what we expected. We feel blessed in so many ways that God has allowed us to walk out this adventure over the last few years and are so thankful for the MANY friends we have gathered along the way. We have learned so much from our retail friends at Shop Good, Dwelling Spaces, and The Onion Tree and we ask that you please continue to support them! There have been times your purchase of a necklace or an apron has literally paid our grocery bill and we seriously could not have made it without your love and support. We have had so many people behind us who have been cheering us on and it’s because of your encouragement and kind words that we have been able to find joy in even the most stressful of times!

So it is with a bittersweet heart that we close our product doors on July 3rd, 2012. For so long our products have been like a child to us and we simply are not willing to let that compete with the real thing!

We need time to breath.

To give Green Couch Design’s blog and design work 110%.

To know what it means to be a family.

To be in love.

And to truly enjoy this “simple life” we are so quick to tout about! ;)

We are very excited to see what this next phase will look like. We hope that these changes will not steer you away but instead pull you alongside this adventure even more as we experience life as a real family (with babies!) and balancing our own business and NEW creative endeavors!

All from our 1910 farm house in a little town in Oklahoma!

Concrete Jewelry Line:

(Purchase Green Couch Design Concrete Jewelry here)

Kitchen Line:

(Purchase Green Couch Design Kitchen Line here)

Purchase the last bits of our Jewelry and Kitchen Line through our online shop till Tuesday, July 3rd, 2012! Enter Promo Code: GCDFREESHIPPING!

Leave us a comment and tell us what’s been your favorite Green Couch Design product over the years?!

From the Farm

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4 Weird & Interesting Things You (probably) Don’t Know About Us

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May 31st will be Cale and I’s four year wedding anniversary. I cannot believe we have been married for that long. Our marriage is something that has truly gotten better with time and with that has come certain things we have learned to love and respect about each other (for better or worse right?!). Some of the things are sweet, like how Cale is a really great helper around the house, while some of them are just plain weird! Either way it’s the small things that have made marriage so much fun and given it so much character over the last four years. These are the things you can’t stand and yet you love about that person. These are the things that make marriage to your significant other so interesting (ladies you know what I’m talking about!) and without them life would just be boring.

Read More…

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2012 Garden Checklist: April

Garden-Checklist-Free-Download-4.2012

If your plants are anything like mine your cool weather greens are going crazy in this wonderful spring weather. Good amounts of rain and cool afternoons have made for some amazing growth in my asparagus and broccoli, even my radishes (a new attempt in my garden) are growing in leaps and bounds. But with this wonderfully gradual spring we are already seeing the first blushes of summer. So here’s what we need to do to stay ahead of the heat and on course for harvest.

Click HERE to download our 2012, April Garden Checklist!

I hope these little tips help make your gardening a little easier, and greener this year. I know I’m headed out this weekend to mark some of these very items of my list. So here’s to lush gardens, great harvests and green thumbs!

From the Farm

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GCD: Concrete Jewelry in Dwelling Spaces

dwelling-spaces-tulsa

This past Monday we took a little road trip and dropped off our first batch of concrete jewelry at Dwelling Spaces in Tulsa, OK. We have heard amazing things about this store and it’s owner, Mary Beth, but had no idea just how wonderful it was until we we’re able to visit in person. Not only is the store aesthetic eclectic and fun but it’s got all the heart and soul we could ever ask for from a store carrying our products.

“Meet Mary Beth Babcock, the thirty-nine-year-old geek-chic cheerleader for all things Okie who makes you want to wear state pride like a party dress.” – Oklahoma Today: Mary Beth Babcock named Oklahoma Today’s 2011 Oklahoman of the Year

For the past six year Mary Beth has created not only a store but an art district and culture born out of a genuine passion to support local art and artist.

“Art feeds the soul, so she would feed the art.” - Oklahoma Today: Mary Beth Babcock named Oklahoma Today’s 2011 Oklahoman of the Year

We only spent 30 minutes with Mary Beth (and mostly that was us talking), but instantly we found a friend that loves pushing boundaries and is not afraid to take things to the next level. Her passion is truly contagious and something we hope you’ll support by checking out her wonderful store; Dwelling Spaces.

From the Farm

You can also purchase our jewelry at Shop Good in OKC and online!

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Waiting

2.23.2012-waitingforspring

It seems lately we’ve been doing a lot of waiting.

Waiting for spring.

Waiting to find out the sex of our Little Noodle.

Waiting for checks in the mail.

Waiting for our next vacation (1st week in June!).

Waiting for the rain to pass.

Waiting for the asparagus to grow.

Waiting for parenthood to begin.

Waiting for this project to end.

Waiting for the fabric to come in.

Waiting for an email.

Waiting for the grass to get just a tad bit taller (so we can mow it AGAIN!)

Waiting for a new car.

Waiting for a free weekend to catchup on the “house”.

Waiting to get our products in more stores.

Waiting to make our next BIG move with the business.

Waiting to find a photographer.

We’re learning a lot about waiting and it’s kinda hard. :(

 

From the Farm

 

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Lesson #2: Work Smarter Not Harder

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This week we’re sharing lesson #2 in our series about running your business around your home life instead of letting your business run your home life. Figuring out how to work smarter not harder (thanks for the title James!) has been a very important lesson for us and something that we are still working on implementing. In order to work smarter not harder you first have to recognize that even though the marketing world would tell you something different there is no right or wrong way to do this. It honestly starts with knowing your own lifestyle and business perimeters and setting up tasks to help you stay within those boundaries. This will look different for every person, every family, every business. If you are single you may not mind working late into the night and if you are a mom you may find that you get your best work done early in the morning before the kids are up. Either way, you figure out how to work smarter by first recognizing what daily tasks are foundational elements to establishing a satisfying home life for you and your family.

Start by asking yourself what are the day to day tasks that have to be done in your home life? As fun as it is to dream up the perfect home life at the end of the day what stresses us out is the stuff that everyone has to deal with; chores and all that responsible adult stuff! More often times then not it’s the daily tasks of running a household that can easily distract you when you work from home so it’s important to figure out what those daily tasks are and how they align themselves up with your preferred lifestyle.

For me (Meg), my list looks like this:

Based on the list above there are four categories that are important to me and the home life I desire to have:

  • Chores
  • Marriage/Immediate Family
  • Personal
  • Social/Friends/Extended Family

By going back through the individual pieces that make up each category I was able to establish simple, everyday tasks that have helped me meet and maintain a healthy and realistic balance to my preferred lifestyle:

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GCD: Okie Charm SWAG at SXSW Buffalo Lounge!

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It’s that time of year where our twitter feed becomes all a buzz with the latest happenings from one of the coolest festivals around the country. In case you have been living in a hole (or WAY out in the country :) ) South by Southwest (SXSW) is an annual music, film, and interactive conference and festival held in Austin, TX.

The last few years it’s been really exciting to see Oklahoma art and music represented at SXSW and one of the ways this has been able to happen is through The Buffalo Lounge, presented by The Oklahoma Film & Music Office:

“The mission of The Buffalo Lounge is to promote Oklahoma’s film, music, and interactive industries to a statewide & nationwide audience. The vision is to be the premiere event and outlet for filmmakers, musicians, and interactive companies to connect with their supporters and attract a new audience, including the chance to gain national attention.”

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Lesson #1: The Kitchen Table is NOT Your office!

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The last few months we’ve been determined to get our priorities straight and run our business around our home life instead of allowing our business run our home life. As we have continued to get re-focused and better organized we thought it would be helpful to share some of the key factors that have helped us find and maintain balance. Lesson #1 is a really honest post featuring some of the cool and really awful home offices we’ve established over the past three years.

Recently, the biggest thing that has helped us maintain the separation of our home and business is the realization that we had to STOP using our kitchen table as our home office! You might be wondering… don’t you have a home office? Why, yes! Yes, we do indeed! But… my architect in training husband built it in the laundry room (which you should take note of) and didn’t think about the fact that our old dryer could quite possibly and did fry our hard drive (even though that was the same computer he had in college?). After that catastrophe Cale refused to let our new iMac take up residency in our official “office” so it quickly became the dumping ground place of storage for all things business related; thus, turning our kitchen table into our actual work space.

Sounds like a mess doesn’t it!? Talk about being stressed out! No wonder our business was taking over our life! It was time to make an executive decision about the space available and needed within our home and completely give up our guest bedroom. :( We had been using half of the room for storage anyways, so we moved the entire “office” into the guest bedroom and opened up the laundry room as the future baby’s room. I know, I know… we are sticking our poor child in with the dirty laundry, but we promise to decorate it and make it look real nice!

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GCD: Selling a Lifestyle or a Product?

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We are excited to announce that we are officially working on a Look Book featuring our Green Couch Design Kitchen Line and Concrete Jewelry! The conceptual process is just getting started but we are already asking ourselves tons of questions as we figure out what are the key messages that we want to say about our products, our brand as a “lifestyle”, and/or both? If a picture is worth a 1,000 words then we had better make sure we have a clear vision about who we are and the type of visual messages we are sending our customers.

As we’ve been researching ideas for our Look Book we’ve noticed two different approaches toward selling a product:

1: Lifestyle Based Marketing: Imagery that forces customers to desire a product because of the way they feel when they are wearing that object or have that product a part of their life. When you aim your marketing toward a lifestyle approach you want potential customers to first fall in love with who you are and as a result purchase your products. With this type of imagery you are not just selling a piece of jewelry, you are selling a feeling based on the type of lifestyle your customers long to have.

Example: In this commercial you see the target audience is young adults and young families that are adventurous and want to “go” and “do”. They are not ok with sitting by and letting life pass by, instead they want to live life to the fullest. Ford focused it’s marketing efforts on the “feeling” their target market wants to have towards life (the problem) and how the Ford Explorer can help their customers accomplish that (the solution).

2: Product Based Marketing: Imagery that sells you a product by focusing on it’s features and services. Typically, this is for a product that is very specialized and more focused on the individual. Marketing efforts are narrowed into making one type of product and making it better than anyone else in your market. Customers purchase this type of product because it’s the best in the industry and it offers them something that your competition does not.

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High class design in overalls. It's the simple life of a farm through the eyes of a couple of crazy designers. We call ourselves Green Couch Design and we are Bringing Design Home.

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