Posts Tagged ‘green couch design’
With baby #2′s arrival we are still putting the final touches on Ascend Studio’s whole branding package, but we just couldn’t help but share a little piece of the finished product.
Ok, well… the logo is a pretty big part of that, but still!
At Green Couch Design we start every new job with a brand questionnaire that helps us outline initial expectations and project objectives. This process ensures that our final design compliments short and long-term business goals, provides basic brand standards, and simple verbiage that can be implemented into all aspects of our client’s brand.
“At Ascend Studios everything we do is for the love of dance.
We provide a space open to all academic dance and recreational dance classes, & small local events. By creating an environment that respects and celebrates the true artistry of dance we aim to educate and inspire a community-wide love and appreciation for dance.
At Ascend Studios one-hundred percent of our time and focus is on developing teamwork and technique. Our classical ballet curriculum provides foundational training that allows our students to excel in all dance forms and classes. We believe that dance is about more than a status symbol or a trophy; instead, it’s the combined reflection of our five Core Values: Discipline, Art, Technique, A Good Attitude, and A Love of Learning. Whether it’s ballet, jazz, tap, modern, yoga, ballroom, or country and western our goal is to inspire dancers to dance because they love it!” – Ascend Studios
The new dance studio logo is simple and classic in it’s flow and movement, yet showcases a bit of artistic flair and fun with a pop of coral pink. It is definitely feminine in curves and color, but still approachable to male audiences through it’s structured and clean aesthestic. Since the term “dance” is not directly in the business name it was important to help make that connection through the icon in the logo. Instead of using the typical cheesy dance symbols, the final icon can be interpreted in many different ways; as a tiara, as inward growth and strength, as reflection, and as a group of people working together as one. All these meanings, paired with the tagline, present the studio as equal parts fun and work, academic and recreational, and overall represent Ascend Studios’ ultimate goal of growing a community-wide appreciation for the art of dance.
If you live near the Midwest City, OK or East OKC area join us this Saturday, August 16th at 10am for Ascend Studios’ Open House! Meet Jessie in person, tour the space, enroll your wee ones, order dance wear, munch on goodies, and enter to win some great giveaways! If anything you can see the newest addition to our family and just say hi!
We’d love to see you there!
Can’t wait to see how the rest of this brand unfolds!
From The Farm
We’ve been having a lot of fun preparing for baby #2. Especially when we were asked to brand a new event in the Oklahoma City area designed to connect parents & families with natural birth and parenting resources.
The Birth & Baby Connection is a yearly gathering providing educational information on topics like prenatal exercise, VBAC, Midwife attended birth, the role of the doula, cloth diapering & baby wearing through talks, demo classes, and meet-ups. What is so unique about this event is that it’s a safe and causal space where expectant mothers and families can ask questions and find real and relevant resources to local, naturally minded, businesses and non-profits.
We choose vibrant colors and an organic design to establish a natural and inviting tone for the whole event. The floral icon can be seen as one whole element representing the growth of a baby and birth, or two sections of leaves corresponding to the family unit and it’s internal support system. The overall Birth & Baby Connection Branding is playful in fonts and colors, but professional in it’s simple stylization.
We loaded up James and attended some of the classes. I really liked that each demo/talk was only 20 minutes. It made it just short enough to feel informative, but not completely overwhelming. Overall it was amazing to see how many vendors were present that are right here in our city.
A few of our favorite highlights included:
- Julie at the Gumboree Play & Music of Norman, OK: Wonderful and creative classes encouraging play and learning for both parents and children to enjoy together.
- The Changing Table: We’ve attended one of their informative cloth diapering classes before James was born and love their Grandma Els’ Diaper Cream!
- Piper with The Baby Wearing Doula: Looking to be a baby wearing momma before #2 gets here!
- Dancing for Birth Demo: I maybe bias, cause my sister-in-law teaches the classes , but I used these same techniques with James and only labored for 7 1/2 hours! For a first time momma I hear that is a miracle.
It was a fun filled day for the whole family and we enjoyed meetings lots of other families around the OKC area with wee ones. Checkout the Birth & Baby Connection Facebook Page to see the other vendors who were present and look for the spring 2015 event or maybe even one this fall?!
From The Farm
To view more work like this and others visit our graphic design portfolio at Green Couch Design.
Click here to read Our Homebirth Story: 42 Weeks + 5 Days
Guy and Natalie, the owners of Cut Loose Hair Design, are a father-daughter duo that you will NEVER forget! Both of their personalities are very outgoing, over the top, and genuinely fun–perfect for a salon! It’s been a dream of theirs to work together in their own space, and after a few years of planning, saving, and gaining top-industry experience they were ready to take the leap into full-time studio owners.
Cut Loose Hair Design needed our help streamlining two very opinionated personalities into one cohesive aesthetic. The perfect blend of what makes Green Couch Design so unique, we were able to bring both our graphic design and architectural backgrounds to the table–offering a truly complete branding and interior design package. From finalizing the salon name, establishing a lasting brand with focus and drive, to offering interior design, floor plan, and lighting suggestions we were truly able to provide a big picture design vision for Cut Loose Hair Design.
A father-daughter run business Cut Loose Hair Design has the perfect blend of a masculine perspective on design, experienced education, and young innovative idea’s for men, women, and children alike. Their ongoing knowledge of hair design keeps them in style and on trend. At Cut Loose Hair Design they are not afraid to bring their own personal creativity and talents to the latest coloring, cutting, styling, perms, waxes, and updos for a final look customers love.
It was important to keep the brand design smart, but fun, clean, but friendly, classy, and display an overall positive vibe. The bright colors speak to Natalie’s love of teal and rustic decor, while the simple design and san serif font target Guy’s straight line business approach and love of industrial materials. At Cut Loose Hair Design family is centric to their entire business culture. The two sheers in the mark celebrate the coming together of the father-daughter salon duo, without being over the top or cheesy. The additional marks within the brand display a raw, almost cattle brand-like styling, without feeling too country.
Vintage family heirloom barrel furniture added a unique look and feel to the shop design. Looking to attract young and fun individuals and families it was important that the salon felt trendy, but comfortable. Unlike cheap chop-shops Cut Loose Hair Design builds personal relationships with their clients and it was important to create that casual atmosphere in the overall layout of the shop.
To maximize profit Cut Loose Hair Design needed to fit as many booth spaces as possible within their layout while still providing ease of movement and function. By extending the typical waiting area throughout the ends and central location of the studio we were able to fit more booths into the shop and create comfy seating “nooks” out of the odd leftover spaces. By spreading the waiting area throughout the midsection of the shop and adding a coffee bar–toward the back right–clients can move freely and truly make themselves at home.
The relaxed floor plan encourages genuine customer interaction with all the stylists and customers, while the individual booth spaces provide room for one-on-one professional care and attention.
Guy and Natalie wanted a professional, yet family-friendly atmosphere that people would want to come back to again and again. By placing seating throughout the entire shop the public space is clearly defined while encouraging clients to move around the salon. The comfy seating and handmade family-style dining room table make the space feel even more homey. Typically clients can find the table covered with hair and fashion magazines to coloring books. Cut Loose Hair Design is truly a trendy, yet kid-friendly place.
Originally the space was very bare and boring. Guy and Natalie wanted creative suggestions to add materials and interest throughout the entire salon. The upcycled pallet wall, wine rack towel holders, old doors where the mirrors are attached, are all elements that tie to the Cut Loose Hair Design raw, chic, and industrial aesthetic. With the help of their entire family the owners were not afraid of getting their hands dirty. They took each of our interior design suggestions to heart and truly made the shop their own.
Cut Loose Hair Design has been one of our favorite projects thus far because we were able to showcase all of what makes Green Couch Design so unique. We love family, we love homey spaces, and we love great design. Creating a space and a branding platform where all three of those could flourish in has been a dream come true.
Thanks Guy and Natalie!
From The Farm
* To view more work like this and others visit our graphic design portfolio at Green Couch Design.
Our friends at STUDIO Architecture were ready to update their existing look and streamline their brand standards. Before any of the designs were flushed out everyone on staff shared their thoughts on the site’s design and function. This process sounds like a mess, but it gave us a lot of great feedback to base the site design on, and allowed us to update their entire brand in a way that truly represents STUDIO as a whole. From updating their copy points to a more approachable, everyday tone, offering updated options for colors, fonts, and photography, to the overall layout and site design, we were really able get our hands on every inch of their brand. Our goal was not only to update the STUDIO brand, but also to provide design standards that they could really grow and expand from.
STUDIO had a lot of history with their existing mark and wanted to keep it’s original square box design. When it came to updating the logo our focus was mainly on simplifying all the font, color, and size variations that had been used over the past few years. Instead of having hundreds of logo variations we came up with three options to bring some consistency to the brand. Other then updating the logotype the icon of the logo remained the same. Orange, yellow, and green were established as STUDIO’s 3 primary colors. A few additional colors were also added to the brand to add more depth and variation in future client presentations, contracts, and promotional materials.
”Your space reflects who you are.”
“We see relationships as our most cherished resource.”
“Great design is inherently sustainable.”
We designed STUDIO’s website with a basic square grid to mimic the rectilinear shapes in their logo. The white space gives plenty of breathing room while the content on the site remains simple and to the point. For an industry that prides itself on clean, straight lines, we love that STUDIO was not afraid of adding a bit of pop to their brand. The fun colors paired with a sleek site design highlight STUDIO’s great balance of a casual and professional work atmosphere. Both the portfolio and bios sections include unique interactive elements that make the site feel less stuffy and much more personable than typical architectural sites.
STUDIO was a wonderful client to work with and we really enjoyed getting to know each and everyone of their team members. The updated STUDIO brand provides an aesthetic foundation that they can really jump off of, as well as standards to stay within, as they continue to grow.
Thanks STUDIO for being such a fun client and friend.
Checkout the full site here.
From the Farm
To see more projects like this and others visit our graphic design portfolio at Green Couch Design.
Cale and I were recently hired to bring our branding, architectural layout, and interior design eye to a new hair salon opening near Oklahoma City. A father/daughter owned salon it was definitely important to find the perfect masculine and girly balance. We presented two mood boards as inspiration for their new shop.
The first one (featured above) is our Industrial Chic Mood Board. Celebrating the color combo of brown and black, this space focuses on metal, concrete, and wood materials. The simple, yet stark natural colors bring a high fashion feel that is still approachable and warm.
The second option (featured below) presents a more flirty aesthetic in our Raw Contemporary Mood Board. The pops of colors add a playfulness to the base black and brown color scheme. Pairing upcycled materials with new furniture and lighting creates an atmosphere that is friendly and relaxing.
The shop is still getting it’s feet on the ground, but we wanted to share with you the two mood boards we presented for the overall shop design. We can’t wait to show you the completed branding project after their Grand Opening in Mid- November.
Find the links to these images and see what else inspired our branding by visiting our Salon Board on Pinterest.
Which board do you like the best?
We love how both concepts are a mix of rustic, found objects, with a modern, clean feel. Don’t be afraid to keep it simple folks! Cale would say keep it white, but I would say a little color goes a long ways!
From The Farm
Here is the 2nd desktop we designed with some of our favorite sayings about love. We say these to each other throughout the year and thought it would be fun to make wallpapers out of them.
Our version of a digital valentine, surprise your loved ones desktop, iPhone, or iPad as a unique way to say “I Love You”.
Cale and I love, love. We love hearing stories about how other couples met along with romantic dates, kisses, and the kind of cute annoying stuff that makes you want to throw up a little. After being married for nearly five years we’ve learned a thing or two about celebrating love. Sometimes it’s not about the BIG date night or how much money you can spend, sometimes it truly is the thought that counts.
We recently had the pleasure of designing a custom invitation for Cale’s brother and his bride to be! I’m gonna be honest and say we were a little nervous when they told us they were doing a comic book themed wedding. I think we we’re both envisioning a wedding party with tights and capes. Meg was in full support of this since her husband was the Best Man but we both knew the rest of the family would totally disagree.
Once we sat down with Joy and Colin we were able to catch more of their vision for their wedding day and we soon realized that it would be anything but cheesy. They wanted a simple wedding invitation. One that showed off their unique color scheme while connecting the fun feel of their comic book inspired wedding.
To get started we asked them to gather up some of their favorite comic book, video game, and tv inspired quotes and decided to use them as statements about their relationship. Creating a poster/announcement like feel we designed the invitation on an over-sized sheet. It’s large format helped establish the wedding day vibe and takes the guest through a process of reading that is similar to a comic book/strip layout.
Overall we used the modern colors and quotes to convey the quirky personalities of this fun-loving couple. To enhance the feel of their simple, homemade, backyard style wedding we paired the bright wedding palette with a craft paper envelope.
Just for fun… here are the other quotes the couple originally selected:
- “Love is not a strong enough word, I luff you, I lurrve you.” - Woody Allen
- “Inertia forms two thirds of marriages but love forms the other third.” - Woody Allen
- “Allons-y!” (which means “let’s go” in french) – The Doctor
- “Elections are a good deal like marriages. There’s no accounting for anyone’s taste. Every time we see a bridegroom we wonder why she ever picked him, and it’s the same with public officials.” - Will Rogers
- “beep bloop beep” - R2D2 C
- “grrrrraaaaadddddrrrraaaaa” - Chewbacca
- “What keeps her up in the air? Love. You can learn all the math in the ‘verse… but you take a boat in the air that you don’t love… she’ll shake you off just as sure as the turn of the worlds. Love keeps her in the air when she ought to fall down… tells you she’s hurting before she keels. Makes her a home.” - Capt. Malcom Reynolds
Look for photos of their big day coming soon!
From the Farm
* See more work like this and others by visiting our graphic design portfolio at Green Couch Design.
When you meet “The One” there are things that are both beautiful and intimidating about that person. A lot of times those are the things you fall in love with. The things you would never want them to change.
For me, one of those things about Cale is the fact that he’s always wanted to be a dad.
The oldest of 5 kids I think fatherhood was sorta birthed into him.
He has this innate since with children that totally intimidates me.