Posts Tagged ‘Graphic Design’
This last year has been full of surprises and working with some really awesome clients has been a big part of that. We we’re really excited and honored to be working with a new yoga instructor in town to help her brand her new business. Shannon is such a sweet and passionate soul. When she has a vision for something she goes after it with her whole heart. We see start-ups all the time not willing to invest in good branding. When Shanon approached us, it meant a lot that she valued what her first impression would be to the public and what it would say about her company. After hearing her vision for her new business we narrowed down two mood boards to help us finalize a direction for the brand.
The first mood-board is Natural Minded meets Fun and Fit. We love the bright colors that give yoga a more athletic and playful feel. This board positions yoga as a daily lifestyle that is intimate, while still being approachable and comfortable. Real, down to earth, and not just an exercise for the fancy corporate types.
The second mood-board is Classy, Airy, meets Rustic Zin. It is much more delicate in it’s style and tone. The black and white images portray a since of beauty and wonder, while the soft touches of color invite us to participate in a holistic yoga lifestyle.
We can’t wait to share more of our brand journey with you. The finished product is something we’re really proud of.
Find the links to these images and see what else inspired our branding by visiting our Yoga Pin Board on Pinterest.
From the Farm
With baby #2′s arrival we are still putting the final touches on Ascend Studio’s whole branding package, but we just couldn’t help but share a little piece of the finished product.
Ok, well… the logo is a pretty big part of that, but still!
At Green Couch Design we start every new job with a brand questionnaire that helps us outline initial expectations and project objectives. This process ensures that our final design compliments short and long-term business goals, provides basic brand standards, and simple verbiage that can be implemented into all aspects of our client’s brand.
“At Ascend Studios everything we do is for the love of dance.
We provide a space open to all academic dance and recreational dance classes, & small local events. By creating an environment that respects and celebrates the true artistry of dance we aim to educate and inspire a community-wide love and appreciation for dance.
At Ascend Studios one-hundred percent of our time and focus is on developing teamwork and technique. Our classical ballet curriculum provides foundational training that allows our students to excel in all dance forms and classes. We believe that dance is about more than a status symbol or a trophy; instead, it’s the combined reflection of our five Core Values: Discipline, Art, Technique, A Good Attitude, and A Love of Learning. Whether it’s ballet, jazz, tap, modern, yoga, ballroom, or country and western our goal is to inspire dancers to dance because they love it!” – Ascend Studios
The new dance studio logo is simple and classic in it’s flow and movement, yet showcases a bit of artistic flair and fun with a pop of coral pink. It is definitely feminine in curves and color, but still approachable to male audiences through it’s structured and clean aesthestic. Since the term “dance” is not directly in the business name it was important to help make that connection through the icon in the logo. Instead of using the typical cheesy dance symbols, the final icon can be interpreted in many different ways; as a tiara, as inward growth and strength, as reflection, and as a group of people working together as one. All these meanings, paired with the tagline, present the studio as equal parts fun and work, academic and recreational, and overall represent Ascend Studios’ ultimate goal of growing a community-wide appreciation for the art of dance.
If you live near the Midwest City, OK or East OKC area join us this Saturday, August 16th at 10am for Ascend Studios’ Open House! Meet Jessie in person, tour the space, enroll your wee ones, order dance wear, munch on goodies, and enter to win some great giveaways! If anything you can see the newest addition to our family and just say hi!
We’d love to see you there!
Can’t wait to see how the rest of this brand unfolds!
From The Farm
We’ve been working on a really fun and personal branding project. One of my favorite parts about working with our clients-family, friends, or new acquaintances-is helping them visualize their dreams. Ever since I’ve known Jessie, Cale’s sister, she has dreamt of owning her own dance studio and we are so excited that she is finally moving forward with her heart’s desire. It’s been a bit crazy trying to get a full branding package out the door before baby #2, but we have been working away like busy little bees and coming up with some really fun ideas for the studio interiors alongside our standard branding package.
The first mood board we put together (featured above) is titled; Bohemian. Taking on a very yoga, free-style, feel it’s natural tones and materials are warm and inviting to all age groups. The graphics display a process of growth through movement that is not only physical, but mental and spiritual as well. The casual, family-centric, atmosphere created by the collage celebrates a community-wide love and appreciation for all dance forms.
The second mood board (featured above) is Classic Meets Modern. Through traditional creams, browns, blacks, and golds the rich history of classical ballet is displayed in contrast to bright pops of modern colors. The simple yet beautiful script fonts show movement without the need of a cheesy dance icon. Samples of the studio space are open, clean, and yet suggest that it’s ok to have a bit of sparkle!
The third mood board was personally my favorite to put together because it is truly about the art of dance! As Jessie and I talked through her branding “For the Love of Dance” kept coming up again and again as her tagline. It was perfect and something that just floated out of everything she said when she described her dream studio. For the Love… mood board is cheerful and modern. It’s simple shapes and graphics are playful, colorful, and truly celebrate the love of dance. A heart is such a simple symbol, and yet it says so much! The bright pops of hot pink and teal next to the stark blacks and grays are a perfect blend of the studios academic and recreational dance philosophy; that their students would grow-up in dance with a developed life long love and appreciation for movement.
After reviewing each mood board and deciding on which direction we should take the brand, the final product is definitely a combination of all three, but their was one that remained a foundational element in all our design decisions.
Of course, you’ll have to stay tuned to see how the whole thing comes together, but you can always checkout Ascend Studios’ Facebook Page to get a little sneaky peaky! Lots of great classes for little dancers if you live in the Midwest City, OKC and OKC area starting this fall, 2014.
Find the links to these images and see what else inspired our branding by visiting our Dance Studio Board on Pinterest.
Which mood board do you like the best?
From The Farm
We’ve been having a lot of fun preparing for baby #2. Especially when we were asked to brand a new event in the Oklahoma City area designed to connect parents & families with natural birth and parenting resources.
The Birth & Baby Connection is a yearly gathering providing educational information on topics like prenatal exercise, VBAC, Midwife attended birth, the role of the doula, cloth diapering & baby wearing through talks, demo classes, and meet-ups. What is so unique about this event is that it’s a safe and causal space where expectant mothers and families can ask questions and find real and relevant resources to local, naturally minded, businesses and non-profits.
We choose vibrant colors and an organic design to establish a natural and inviting tone for the whole event. The floral icon can be seen as one whole element representing the growth of a baby and birth, or two sections of leaves corresponding to the family unit and it’s internal support system. The overall Birth & Baby Connection Branding is playful in fonts and colors, but professional in it’s simple stylization.
We loaded up James and attended some of the classes. I really liked that each demo/talk was only 20 minutes. It made it just short enough to feel informative, but not completely overwhelming. Overall it was amazing to see how many vendors were present that are right here in our city.
A few of our favorite highlights included:
- Julie at the Gumboree Play & Music of Norman, OK: Wonderful and creative classes encouraging play and learning for both parents and children to enjoy together.
- The Changing Table: We’ve attended one of their informative cloth diapering classes before James was born and love their Grandma Els’ Diaper Cream!
- Piper with The Baby Wearing Doula: Looking to be a baby wearing momma before #2 gets here!
- Dancing for Birth Demo: I maybe bias, cause my sister-in-law teaches the classes , but I used these same techniques with James and only labored for 7 1/2 hours! For a first time momma I hear that is a miracle.
It was a fun filled day for the whole family and we enjoyed meetings lots of other families around the OKC area with wee ones. Checkout the Birth & Baby Connection Facebook Page to see the other vendors who were present and look for the spring 2015 event or maybe even one this fall?!
From The Farm
To view more work like this and others visit our graphic design portfolio at Green Couch Design.
Click here to read Our Homebirth Story: 42 Weeks + 5 Days
Guy and Natalie, the owners of Cut Loose Hair Design, are a father-daughter duo that you will NEVER forget! Both of their personalities are very outgoing, over the top, and genuinely fun–perfect for a salon! It’s been a dream of theirs to work together in their own space, and after a few years of planning, saving, and gaining top-industry experience they were ready to take the leap into full-time studio owners.
Cut Loose Hair Design needed our help streamlining two very opinionated personalities into one cohesive aesthetic. The perfect blend of what makes Green Couch Design so unique, we were able to bring both our graphic design and architectural backgrounds to the table–offering a truly complete branding and interior design package. From finalizing the salon name, establishing a lasting brand with focus and drive, to offering interior design, floor plan, and lighting suggestions we were truly able to provide a big picture design vision for Cut Loose Hair Design.
A father-daughter run business Cut Loose Hair Design has the perfect blend of a masculine perspective on design, experienced education, and young innovative idea’s for men, women, and children alike. Their ongoing knowledge of hair design keeps them in style and on trend. At Cut Loose Hair Design they are not afraid to bring their own personal creativity and talents to the latest coloring, cutting, styling, perms, waxes, and updos for a final look customers love.
It was important to keep the brand design smart, but fun, clean, but friendly, classy, and display an overall positive vibe. The bright colors speak to Natalie’s love of teal and rustic decor, while the simple design and san serif font target Guy’s straight line business approach and love of industrial materials. At Cut Loose Hair Design family is centric to their entire business culture. The two sheers in the mark celebrate the coming together of the father-daughter salon duo, without being over the top or cheesy. The additional marks within the brand display a raw, almost cattle brand-like styling, without feeling too country.
Vintage family heirloom barrel furniture added a unique look and feel to the shop design. Looking to attract young and fun individuals and families it was important that the salon felt trendy, but comfortable. Unlike cheap chop-shops Cut Loose Hair Design builds personal relationships with their clients and it was important to create that casual atmosphere in the overall layout of the shop.
To maximize profit Cut Loose Hair Design needed to fit as many booth spaces as possible within their layout while still providing ease of movement and function. By extending the typical waiting area throughout the ends and central location of the studio we were able to fit more booths into the shop and create comfy seating “nooks” out of the odd leftover spaces. By spreading the waiting area throughout the midsection of the shop and adding a coffee bar–toward the back right–clients can move freely and truly make themselves at home.
The relaxed floor plan encourages genuine customer interaction with all the stylists and customers, while the individual booth spaces provide room for one-on-one professional care and attention.
Guy and Natalie wanted a professional, yet family-friendly atmosphere that people would want to come back to again and again. By placing seating throughout the entire shop the public space is clearly defined while encouraging clients to move around the salon. The comfy seating and handmade family-style dining room table make the space feel even more homey. Typically clients can find the table covered with hair and fashion magazines to coloring books. Cut Loose Hair Design is truly a trendy, yet kid-friendly place.
Originally the space was very bare and boring. Guy and Natalie wanted creative suggestions to add materials and interest throughout the entire salon. The upcycled pallet wall, wine rack towel holders, old doors where the mirrors are attached, are all elements that tie to the Cut Loose Hair Design raw, chic, and industrial aesthetic. With the help of their entire family the owners were not afraid of getting their hands dirty. They took each of our interior design suggestions to heart and truly made the shop their own.
Cut Loose Hair Design has been one of our favorite projects thus far because we were able to showcase all of what makes Green Couch Design so unique. We love family, we love homey spaces, and we love great design. Creating a space and a branding platform where all three of those could flourish in has been a dream come true.
Thanks Guy and Natalie!
From The Farm
* To view more work like this and others visit our graphic design portfolio at Green Couch Design.
You know it’s wedding season when your mail box is full of wedding and shower invites. Some of our dear friends are getting married in May and recently bought their first home. We wanted to do something special to help them celebrate so we threw them a DIY Around the House Couple’s Shower. We really tried to think through the decor and made sure that everything we created for the decorations was something the couple could turn around and use in their new home.
Of course what new home isn’t full of paint swatches, brushes, paint cans, stir sticks, and messy floors? We loved the paint chip garland tutorial found here but instead of getting out the sewing machine we just used a glue stick.
For an afternoon Sunday shower we wanted to keep the food simple and sweet. We decided to do a cookie bar (complete with cold whole milk of course!) and asked a few close guests to share a batch of homemade cookies.
The large paint swatches (found for FREE at your local paint store) worked great as simple ways to label each platter and table activities.
Each table was furnished with a house plant and brown kraft paper painted with teal and purple smudges. We wanted to come up with a fun way to encourage guest interaction. Each table was assigned a different activity and guests were encouraged to move from table to table throughout the shower.
HIM Table: Guests were asked to write “tips and tricks on how to love a man” on blue paint swatches for the wife to be.
- HER Table: Guests were asked to write “tips and tricks on how to love a woman” on purple paint swatches for the husband to be.
DATEGAME NIGHT Table: Guests were asked to choose a month out of the couples first year of marriage to host the newlyweds. Mickey and Reagan love spending time with their friends and playing games. This was a fun way to keep in touch with friends and a creative solution for inexpensive date nights throughout their first year of marriage. We printed this lovely 8.5 x11 2013 calendar here and had guests write down what month they would host the newlyweds.
- BLESSINGS Table: Guests were asked to write marriage advice and/or prayers for the couple.
Notice the handmade burlap pillows? One of them says “lets make…” while the other pillow says “pie” on one side and “whoopie” on the other. I’ve seen this done with “coffee” and “love” before as well. Either way, it’s a really cute way to customize a gift that relates to the couple’s since of humor. Find a basic tutorial here.
Overall it was a wonderful afternoon and we enjoyed blessing our friends with love and good things for their life together as a married couple. The shower was perfectly simple and definitely made for easy cleanup.
From The Farm
* Review more work like this and others by visiting our graphic design portfolio at Green Couch Design.
Today we are showing off our latest graphic design project for an upcoming heating and air company in OKC. It has been so much fun getting to know Doug and Becky as entrepreneurs and helping them establish a brand for their new company. Here’s to a busy summer of keeping clients nice and cool!
A family owned business Air In Motion (AIM) offers personalized heating and air care for both residential and commercial clients throughout Oklahoma City and it’s surrounding areas.
For the past 27 years Doug Glover has been the go to guy when it comes to servicing AC, heat, walk-in freezers and coolers, restaurant equipment, and basic repairs for several large chain restaurants. A certified HVAC Refrigeration Contractor Doug has built a reputation on honesty and integrity and now offers that same reliable service through AIM.
Company Vehicle Wrap:
The new Air In Motion mark positions AIM as a resource of consistent experience and expertise for local heating and air service and repair. Associated as an industry standard an updated red and blue was selected giving the company a more modern and fresh appeal. Targeting residential and small commercial clients AIM’s clean white aesthetic paired with the vibrant color palette balances the company’s professional yet personalized customer approach. The consistent movement within the mark relates to AIM’s ability to diagnose and fix the problem.
The brand development provides a platform for AIM to launch their new company from while they pursue their long term goals of being a financially sound and self-sufficient business.
Are you local and looking for a reliable heating and air guy? Contact Doug and Becky today and we promise he’s the nicest, more genuine, repair man you’ve ever met!
Follow AIM on facebook.
From the Farm
* Review more work like this and others by visiting our graphic design portfolio at Green Couch Design.
We had a blast working with The Wonder Revolution on their branding so when they asked us to help put the final touches on their FIRST album cover design we we’re more than thrilled. We felt so honored to be a part of this collaboration of artists from around the country and can’t wait to work with them again!
“Dots is the first release from the creative collective, The Wonder Revolution. The album began in 2006 as an instrumental project by Wonder Revolution guitarist David Lord (of Solagget, Elemental Trio, Francis Moss) and drummer Nathan Wilder (of Paper Airplanes, Ad Astra Arkestra, Appleseed Cast). Over the next six years, the project was adopted by The Wonder Revolution collective and evolved into an epic long-form composition featuring a line up of twelve contributing musicians.” –Album Notes
Listen to the music here.
From the Farm
* To review more work like this and others visit our graphic design portfolio at Green Couch Design.
** Cover Art by the lovely Lindsay Bowling.
We have crazy friends who start entire ministry’s while they are still in college. Somewhere between the 2am-6am slot they must find time to invest in it because in between class, studying, eating, sleeping and having a life… I don’t know how they fit it all in? But, this is not your average “church”.
Welcome to the Forge Community.
It’s starting to feel a lot like Christmas around our little farm house. We’re busy stamping our new holiday tea towel prints (Launching November 1st) and the cool air is just crisp enough that it’s calling for my favorite Ozetta Cowl.
Growing up my mom would buy us a new ornament every year. We’d put on cheesy Christmas music and sing and dance (well, I would at least!) while decorating the tree. Then when it would get dark outside, we’d turn off all the lights and sit in the living room with the tree shinning bright. My mom would always say… “This is the prettiest tree we’ve ever had”. She’d say that every year. To the same plastic ole tree we’d had for the last 5 years. But either way, it was special.