Posts Tagged ‘creatives near you’
This week we are super stoked to be sharing with you another talented and fun loving couple! Not only are they practically our neighbors, living in Tulsa, but they are one super cute and powerful team that truly enjoy working together. In fact, you might have seen some of their fun projects in magazines, blogs, and even TV with their easy DIY’s and functional decor affordable for any budget!
Meet Tim and Kara Paslay with Kara Paslay Designs:
“We do a lot of different creative jobs, all which fall under our business “Kara Paslay Designs.” It is a full time, all consuming business and we love it. Basically, we will take on any job that involves creative design. We do or have done interior design for residential homes, retail design for Anthropologie and other Tulsa boutiques, window displays, we write a daily blog, we host DIY classes, we serve as art directors/set decorators for commercial, TV shows, & movies, and we are in the process of developing our own design TV show! Basically we love creating and will take every opportunity to do so!”- Kara Paslay
Q1) What was the inspiration behind starting Kara Paslay Design?
A1) Kara- Growing up I promised myself that no matter what I ended up doing that I would love it. I refused to work at a job that I dreaded every day. There was a problem though- my college days were focused on playing basketball. Around my junior year, I realized that I wanted to do interior design after my basketball days were over, but my college didn’t offer the major. So, I went about the rest of my college days trying to squeeze in furniture redo projects and small things I could take on in my apartment. After college Tim and I bought a home. Tim took a job at a construction company to learn the basics of construction/building so that we could apply that knowledge to our home and one day our business. Meanwhile I worked at home honing different skills- designing and redesigning rooms to create a portfolio for myself. We looked at our home as a hands on learning university where we could get the education that we needed to eventually start our own business.
Tim- I didn’t know exactly what I wanted to do out of college, but I knew I needed to try things to figure out what I did and didn’t like. I took on the responsibility of bread winning while Kara was getting established and now the rolls have reversed a little bit. I still pitch in, but with a better understanding of what I enjoy doing, I am working on some projects that aren’t necessarily making money yet, but will one day be an enjoyable (and hopefully profitable) business of my own.
No related photos.
Ever since I met Erin, a few years back, I have been inspired by the way she balances her full-time mom and creative career. Erin’s resume includes a wide list of experiences as a handmade shop owner, an artist, a blogger; Pippin + Pearl, and last but certainly not least she also runs a design studio with her husband Tim; CooperHouse.
“We’re a two man (or man/woman, if you prefer) creative studio that specializes in web development and branding for creative businesses. We’re learning that there is a creative side to almost every business and we definitely don’t discriminate, however most of our clients are designers, artists, bloggers, interior design industry etc. I handle all the art direction/design/project management and Tim handles all the development/accounts/hosting/maintenance.”
Together, from the comfort of their home, they take on clients from all sizes and still maintain time with their two daughters, date lunches, and vacations to see family on the West Coast.
Q1) What was the inspiration behind starting your own business?
A1) Tim was the first to strike out on his own. when the agency he was working for in Colorado closed its doors 8 years ago, he felt it would be a good time to try his hand at freelance web development. He worked on his own for a few years before luring me away from my design job to be his partner. I was inspired by his vision, but was also just really craving some independence after spending 8 years working in the Air Force design department. We both have always wanted autonomy in our careers and the freedom to work from anywhere, so that is the main reason we started CooperHouse.
Q2) How are your personalities alike and how they are different?
A2) We are both creative types. I’m a painter, he’s a sculptor & musician, so I think we understand each other very well on that level especially. I’ve never worked with anyone who is as respectful as he is of my creative process and the effort that I put into my design. I spent years learning Web design and so I also have an appreciation for his abilities. I know that this company needs both of our skills and talents in order to function well. Also, I think our personalities started out as more opposite and have grown to be a little more similar. I’ve mellowed a bit, and he’s become more social. I think our strengths are helpful in our business… Good Cop vs. Bad Cop and all that.
I first met Ryan and Chelsea this past January at a special dinner prepared for ALT Summit attendees. They arrived all sleek in their New York attire and to be honest it made me wish that Cale could have attended the conference with me. It’s always amazing to me to see other couples who work together creatively. I love hearing their process and how they balance work and life.
When Ryan and Chelsea first met, they were both full-time actors; actually they were doing a national tour of a show. Since then, Ryan has mostly left the acting business and started his own web design company, called Roundhouse Designs. He specializes in designing websites for actors and creatives while Chelsea has continued acting and has added blogging to her plate. Together they take on DIY projects, designing and re-designing Chelsea’s DIY blog; Lovely Indeed, auditions, and all that a New York City life has to offer!
Q1) What was the inspiration behind starting your blog Lovely Indeed?
A1) When Ryan proposed, I knew that I wanted our wedding to be very DIY, so I started reading DIY and wedding blogs regularly. After a while, I realized that I had a lot to share, especially while planning our wedding, so I put together a blog of my own. We documented all of our wedding projects and planning stages. I’m so grateful for it now; it’s almost like looking at a scrapbook of our engagement. I’m still so surprised and grateful at how it’s taken off – even though our wedding has passed, the blog has grown and transitioned into something that I hope is long-lasting.
Q2) What about your lifestyle inspires your work or makes it better?
A2) We’ve been so blessed during our time in NYC. While Ryan was still acting, we had the opportunity to work together on two U.S. tours, and to work together on a job in China. That kind of travel is so inspiring and eye-opening. In each new place, we’d be sure to try new foods, hunt down local shops, and go on photo tours. Those are memories that we both absolutely treasure, and seeing so much of the world together has exposed us to so many beautiful, inspiring things.
Q3) It seems you and Ryan work very closely together. How do you balance a healthy home while running a blog, graphic design clients, auditions, shows, etc.?
A3) For us, everything sort of runs together. One day may be filled with three auditions plus two client meetings and seeing a show in the evening; the next day might be staying home to get the laundry finished before we go to a rehearsal for something. To be honest, we know that it’s not necessarily something that’s a long-term lifestyle; but in the theater world, you have to somewhat roll with the punches and fit the puzzle pieces together however they will fit! And while we’re living in the city, we’re trying to soak up as much of it as we can.
Q4) In your opinion, define what makes a great DIY Project?
A4) To me, photos are key. If the project is attainable and the photos are quality, there are times when you almost don’t need instructions. I think that it’s easy to want to push through a project without taking the time to make sure the photos are beautiful and descriptive; but the truth is that much of the blog world is image-driven, and people want to see beautiful things – even if it’s a DIY tutorial.
Q5) What advice do you have for others interested in starting a DIY blog?
A5) Be ready to invest the time to make it great! DIY blogging is extremely time consuming once you add everything up – you have to conceive the project, shop for materials, do the project (do it again if you mess it up), photo it, edit photos, and put the post together. And that’s just one project. So you’ve got to be ready to work. But on the flip side, it’s so rewarding to share ideas with people and see your work making the world a little more beautiful!
AND NOW FOR THE FUN STUFF!
Q6) If you could co-star with your husband in any show what would that be? Why?
I’d probably go with us playing Robert and Janet in The Drowsy Chaperone (even though I’m so wrong for that role!). The show is kind of old-school, and Ryan comes from an old Vaudeville family, so he’d be hysterical in it. That, plus I’d get to wear lots of sequins!
Q7) What is the DIY project you are the most proud AND the one you will NEVER do again? Why?
For the last few years we’ve crossed paths with Allison Bailey as we’ve dropped off product at Shop Good and other places around OKC. As a retail consultant we’ve seen first hand some of the projects and shops she’s been involved with and we can honestly say that she’s been an intricate part in planning some of the biggest community centered events for the local districts around town. If Allison is not the brains behind the operation and organizing the entire event, you’ll also find her volunteering her time when it’s something she truly believes in.
What I love about Allison’s perspective is that she’s not just a girl who likes to “shop” (don’t let those blonde curly cues fool you) but everything she does is smart and strategic. Her passion is to truly support local retail shops by helping them establish a shop philosophy that they can continue to grow from and create a shopping community like culture that customers want to be a part of again and again. What originally started as a love for supporting local retail in the form of the blog Shopcrawlr has now become Allison Barta Bailey a full fledged retail consultant business for independent shops and districts.
Q1) How does one become a retail consultant?
A1) Honestly, I’ve only met one other retail consultant that works with independent retailers. We both took different routes to our careers. She started as a shop owner. Although I did work retail, I started from a completely different angle. I began recruiting shops to my start-up website, Shopcrawlr.com and gradually transitioned into managing marketing efforts, events and promotions for some of the shops that I became familiar with.
After consulting on weekends and evenings while I worked a corporate job, I had a revelation and decided to quit my full time job and jump into consulting for small shops full time. That was over two years ago and I still get excited thinking about that moment.
Q2) When a potential customer walks into a store what are the three key elements that can make or break their purchase?
- Environment: Does a customer feel welcome in the shop space? Is a shop owner friendly without acting like a salesperson? Candles, music, wall color, walkway space… all add to the initial perception. For example, Black Optical (in the image featured above) pays close attention to detail and makes it easy for a customer to feel comfortable trying on dozens of pairs of glasses.
- Product Rhythm: Product arrangement, how do the products’ prices and purposes translate to a customer’s path through the shop? How is the shop philosophy shared?
- Although this actually occurs before they enter the shop… Availability: Is your shop open when customers want to shop? If you aren’t open, does your window indicate the next time that you will be open?