Posts Tagged ‘Branding’
This last year has been full of surprises and working with some really awesome clients has been a big part of that. We we’re really excited and honored to be working with a new yoga instructor in town to help her brand her new business. Shannon is such a sweet and passionate soul. When she has a vision for something she goes after it with her whole heart. We see start-ups all the time not willing to invest in good branding. When Shanon approached us, it meant a lot that she valued what her first impression would be to the public and what it would say about her company. After hearing her vision for her new business we narrowed down two mood boards to help us finalize a direction for the brand.
The first mood-board is Natural Minded meets Fun and Fit. We love the bright colors that give yoga a more athletic and playful feel. This board positions yoga as a daily lifestyle that is intimate, while still being approachable and comfortable. Real, down to earth, and not just an exercise for the fancy corporate types.
The second mood-board is Classy, Airy, meets Rustic Zin. It is much more delicate in it’s style and tone. The black and white images portray a since of beauty and wonder, while the soft touches of color invite us to participate in a holistic yoga lifestyle.
We can’t wait to share more of our brand journey with you. The finished product is something we’re really proud of.
Find the links to these images and see what else inspired our branding by visiting our Yoga Pin Board on Pinterest.
From the Farm
With baby #2′s arrival we are still putting the final touches on Ascend Studio’s whole branding package, but we just couldn’t help but share a little piece of the finished product.
Ok, well… the logo is a pretty big part of that, but still!
At Green Couch Design we start every new job with a brand questionnaire that helps us outline initial expectations and project objectives. This process ensures that our final design compliments short and long-term business goals, provides basic brand standards, and simple verbiage that can be implemented into all aspects of our client’s brand.
“At Ascend Studios everything we do is for the love of dance.
We provide a space open to all academic dance and recreational dance classes, & small local events. By creating an environment that respects and celebrates the true artistry of dance we aim to educate and inspire a community-wide love and appreciation for dance.
At Ascend Studios one-hundred percent of our time and focus is on developing teamwork and technique. Our classical ballet curriculum provides foundational training that allows our students to excel in all dance forms and classes. We believe that dance is about more than a status symbol or a trophy; instead, it’s the combined reflection of our five Core Values: Discipline, Art, Technique, A Good Attitude, and A Love of Learning. Whether it’s ballet, jazz, tap, modern, yoga, ballroom, or country and western our goal is to inspire dancers to dance because they love it!” – Ascend Studios
The new dance studio logo is simple and classic in it’s flow and movement, yet showcases a bit of artistic flair and fun with a pop of coral pink. It is definitely feminine in curves and color, but still approachable to male audiences through it’s structured and clean aesthestic. Since the term “dance” is not directly in the business name it was important to help make that connection through the icon in the logo. Instead of using the typical cheesy dance symbols, the final icon can be interpreted in many different ways; as a tiara, as inward growth and strength, as reflection, and as a group of people working together as one. All these meanings, paired with the tagline, present the studio as equal parts fun and work, academic and recreational, and overall represent Ascend Studios’ ultimate goal of growing a community-wide appreciation for the art of dance.
If you live near the Midwest City, OK or East OKC area join us this Saturday, August 16th at 10am for Ascend Studios’ Open House! Meet Jessie in person, tour the space, enroll your wee ones, order dance wear, munch on goodies, and enter to win some great giveaways! If anything you can see the newest addition to our family and just say hi!
We’d love to see you there!
Can’t wait to see how the rest of this brand unfolds!
From The Farm
We’ve been having a lot of fun preparing for baby #2. Especially when we were asked to brand a new event in the Oklahoma City area designed to connect parents & families with natural birth and parenting resources.
The Birth & Baby Connection is a yearly gathering providing educational information on topics like prenatal exercise, VBAC, Midwife attended birth, the role of the doula, cloth diapering & baby wearing through talks, demo classes, and meet-ups. What is so unique about this event is that it’s a safe and causal space where expectant mothers and families can ask questions and find real and relevant resources to local, naturally minded, businesses and non-profits.
We choose vibrant colors and an organic design to establish a natural and inviting tone for the whole event. The floral icon can be seen as one whole element representing the growth of a baby and birth, or two sections of leaves corresponding to the family unit and it’s internal support system. The overall Birth & Baby Connection Branding is playful in fonts and colors, but professional in it’s simple stylization.
We loaded up James and attended some of the classes. I really liked that each demo/talk was only 20 minutes. It made it just short enough to feel informative, but not completely overwhelming. Overall it was amazing to see how many vendors were present that are right here in our city.
A few of our favorite highlights included:
- Julie at the Gumboree Play & Music of Norman, OK: Wonderful and creative classes encouraging play and learning for both parents and children to enjoy together.
- The Changing Table: We’ve attended one of their informative cloth diapering classes before James was born and love their Grandma Els’ Diaper Cream!
- Piper with The Baby Wearing Doula: Looking to be a baby wearing momma before #2 gets here!
- Dancing for Birth Demo: I maybe bias, cause my sister-in-law teaches the classes , but I used these same techniques with James and only labored for 7 1/2 hours! For a first time momma I hear that is a miracle.
It was a fun filled day for the whole family and we enjoyed meetings lots of other families around the OKC area with wee ones. Checkout the Birth & Baby Connection Facebook Page to see the other vendors who were present and look for the spring 2015 event or maybe even one this fall?!
From The Farm
To view more work like this and others visit our graphic design portfolio at Green Couch Design.
Click here to read Our Homebirth Story: 42 Weeks + 5 Days
Guy and Natalie, the owners of Cut Loose Hair Design, are a father-daughter duo that you will NEVER forget! Both of their personalities are very outgoing, over the top, and genuinely fun–perfect for a salon! It’s been a dream of theirs to work together in their own space, and after a few years of planning, saving, and gaining top-industry experience they were ready to take the leap into full-time studio owners.
Cut Loose Hair Design needed our help streamlining two very opinionated personalities into one cohesive aesthetic. The perfect blend of what makes Green Couch Design so unique, we were able to bring both our graphic design and architectural backgrounds to the table–offering a truly complete branding and interior design package. From finalizing the salon name, establishing a lasting brand with focus and drive, to offering interior design, floor plan, and lighting suggestions we were truly able to provide a big picture design vision for Cut Loose Hair Design.
A father-daughter run business Cut Loose Hair Design has the perfect blend of a masculine perspective on design, experienced education, and young innovative idea’s for men, women, and children alike. Their ongoing knowledge of hair design keeps them in style and on trend. At Cut Loose Hair Design they are not afraid to bring their own personal creativity and talents to the latest coloring, cutting, styling, perms, waxes, and updos for a final look customers love.
It was important to keep the brand design smart, but fun, clean, but friendly, classy, and display an overall positive vibe. The bright colors speak to Natalie’s love of teal and rustic decor, while the simple design and san serif font target Guy’s straight line business approach and love of industrial materials. At Cut Loose Hair Design family is centric to their entire business culture. The two sheers in the mark celebrate the coming together of the father-daughter salon duo, without being over the top or cheesy. The additional marks within the brand display a raw, almost cattle brand-like styling, without feeling too country.
Vintage family heirloom barrel furniture added a unique look and feel to the shop design. Looking to attract young and fun individuals and families it was important that the salon felt trendy, but comfortable. Unlike cheap chop-shops Cut Loose Hair Design builds personal relationships with their clients and it was important to create that casual atmosphere in the overall layout of the shop.
To maximize profit Cut Loose Hair Design needed to fit as many booth spaces as possible within their layout while still providing ease of movement and function. By extending the typical waiting area throughout the ends and central location of the studio we were able to fit more booths into the shop and create comfy seating “nooks” out of the odd leftover spaces. By spreading the waiting area throughout the midsection of the shop and adding a coffee bar–toward the back right–clients can move freely and truly make themselves at home.
The relaxed floor plan encourages genuine customer interaction with all the stylists and customers, while the individual booth spaces provide room for one-on-one professional care and attention.
Guy and Natalie wanted a professional, yet family-friendly atmosphere that people would want to come back to again and again. By placing seating throughout the entire shop the public space is clearly defined while encouraging clients to move around the salon. The comfy seating and handmade family-style dining room table make the space feel even more homey. Typically clients can find the table covered with hair and fashion magazines to coloring books. Cut Loose Hair Design is truly a trendy, yet kid-friendly place.
Originally the space was very bare and boring. Guy and Natalie wanted creative suggestions to add materials and interest throughout the entire salon. The upcycled pallet wall, wine rack towel holders, old doors where the mirrors are attached, are all elements that tie to the Cut Loose Hair Design raw, chic, and industrial aesthetic. With the help of their entire family the owners were not afraid of getting their hands dirty. They took each of our interior design suggestions to heart and truly made the shop their own.
Cut Loose Hair Design has been one of our favorite projects thus far because we were able to showcase all of what makes Green Couch Design so unique. We love family, we love homey spaces, and we love great design. Creating a space and a branding platform where all three of those could flourish in has been a dream come true.
Thanks Guy and Natalie!
From The Farm
* To view more work like this and others visit our graphic design portfolio at Green Couch Design.
Cale and I were recently hired to bring our branding, architectural layout, and interior design eye to a new hair salon opening near Oklahoma City. A father/daughter owned salon it was definitely important to find the perfect masculine and girly balance. We presented two mood boards as inspiration for their new shop.
The first one (featured above) is our Industrial Chic Mood Board. Celebrating the color combo of brown and black, this space focuses on metal, concrete, and wood materials. The simple, yet stark natural colors bring a high fashion feel that is still approachable and warm.
The second option (featured below) presents a more flirty aesthetic in our Raw Contemporary Mood Board. The pops of colors add a playfulness to the base black and brown color scheme. Pairing upcycled materials with new furniture and lighting creates an atmosphere that is friendly and relaxing.
The shop is still getting it’s feet on the ground, but we wanted to share with you the two mood boards we presented for the overall shop design. We can’t wait to show you the completed branding project after their Grand Opening in Mid- November.
Find the links to these images and see what else inspired our branding by visiting our Salon Board on Pinterest.
Which board do you like the best?
We love how both concepts are a mix of rustic, found objects, with a modern, clean feel. Don’t be afraid to keep it simple folks! Cale would say keep it white, but I would say a little color goes a long ways!
From The Farm
Today we are showing off our latest graphic design project for an upcoming heating and air company in OKC. It has been so much fun getting to know Doug and Becky as entrepreneurs and helping them establish a brand for their new company. Here’s to a busy summer of keeping clients nice and cool!
A family owned business Air In Motion (AIM) offers personalized heating and air care for both residential and commercial clients throughout Oklahoma City and it’s surrounding areas.
For the past 27 years Doug Glover has been the go to guy when it comes to servicing AC, heat, walk-in freezers and coolers, restaurant equipment, and basic repairs for several large chain restaurants. A certified HVAC Refrigeration Contractor Doug has built a reputation on honesty and integrity and now offers that same reliable service through AIM.
Company Vehicle Wrap:
The new Air In Motion mark positions AIM as a resource of consistent experience and expertise for local heating and air service and repair. Associated as an industry standard an updated red and blue was selected giving the company a more modern and fresh appeal. Targeting residential and small commercial clients AIM’s clean white aesthetic paired with the vibrant color palette balances the company’s professional yet personalized customer approach. The consistent movement within the mark relates to AIM’s ability to diagnose and fix the problem.
The brand development provides a platform for AIM to launch their new company from while they pursue their long term goals of being a financially sound and self-sufficient business.
Are you local and looking for a reliable heating and air guy? Contact Doug and Becky today and we promise he’s the nicest, more genuine, repair man you’ve ever met!
Follow AIM on facebook.
From the Farm
* Review more work like this and others by visiting our graphic design portfolio at Green Couch Design.
We are excited to announce that we are officially working on a Look Book featuring our Green Couch Design Kitchen Line and Concrete Jewelry! The conceptual process is just getting started but we are already asking ourselves tons of questions as we figure out what are the key messages that we want to say about our products, our brand as a “lifestyle”, and/or both? If a picture is worth a 1,000 words then we had better make sure we have a clear vision about who we are and the type of visual messages we are sending our customers.
As we’ve been researching ideas for our Look Book we’ve noticed two different approaches toward selling a product:
1: Lifestyle Based Marketing: Imagery that forces customers to desire a product because of the way they feel when they are wearing that object or have that product a part of their life. When you aim your marketing toward a lifestyle approach you want potential customers to first fall in love with who you are and as a result purchase your products. With this type of imagery you are not just selling a piece of jewelry, you are selling a feeling based on the type of lifestyle your customers long to have.
Example: In this commercial you see the target audience is young adults and young families that are adventurous and want to “go” and “do”. They are not ok with sitting by and letting life pass by, instead they want to live life to the fullest. Ford focused it’s marketing efforts on the “feeling” their target market wants to have towards life (the problem) and how the Ford Explorer can help their customers accomplish that (the solution).
2: Product Based Marketing: Imagery that sells you a product by focusing on it’s features and services. Typically, this is for a product that is very specialized and more focused on the individual. Marketing efforts are narrowed into making one type of product and making it better than anyone else in your market. Customers purchase this type of product because it’s the best in the industry and it offers them something that your competition does not.
The holidays were such a busy time for us that we are just now getting to share one of our recent graphic design projects! It’s not very often you get to work on a branding project where the client encourages you to get lost inside your imagination… but that’s exactly what we got to do! Looking for a brand that was a bit softer than “Where the Wild Things Are” and a little less psychedelic than “Alison in Wonderland” The Wonder Revolution pushed us out of our standard design box and forced us to look closer at our day to day world with a new and wonderful perspective.
“The wonder revolution is a call to re-awaken and cultivate a child-like mind set of wonder. As adults we lose our desire of Investigation, imagination, and creation to life’s daily problems, practical thinking, drama, jobs, ideologies, cultures, egos, fears, etc. We are taught through culture, society, and education to see life as a set of abstractions and therefore we miss the miraculous Wonderworld that surrounds us.” - The Wonder Revolution
The Wonder Revolution is a group of friends, through Air House Records, creating original music and art that inspires an attitude of awe and wonder towards life. A conceptual, organic, idea The Wonder Revolution can take any form. It is uplifting, a new genre of music, and style with it’s own Wondermusic and Wonderart inspiring live, multi-medium music/art shows with music, books, merchandise, film, products, etc.
We have crazy friends who start entire ministry’s while they are still in college. Somewhere between the 2am-6am slot they must find time to invest in it because in between class, studying, eating, sleeping and having a life… I don’t know how they fit it all in? But, this is not your average “church”.
Welcome to the Forge Community.
Hello friends, due to the short work week we will be posting on Tuesday and Thursday this week instead of our usual Monday, Wednesday, and Friday. With that said we are FINALLY ready to unveil some of our latest graphic design projects! Enjoy.
MIDWESTMEDIA is an accomplished full-service marketing and public relations company located in Oklahoma City. Currently specializing in branding, video production and public relations MIDWESTMEDIA continues to expand their talented portfolio as they branch out into graphic design and website development.
This last year I have personally enjoyed working one-on-one with the MIDWESTMEDIA team as they continue to develop their print portfolio. After an evaluation of their 5 year history it was time for MIDWESTMEDIA to update their brand in a way that related more personally to their future goals and objectives. Read More…