Posts Tagged ‘B!G DEAL BRANDING’

Creatives Near You: Krysta Masciale [Branding Expert & Blogger]

Creatives Near You: Krysta Masciale [Branding Expert & Blogger]

Our Creatives Near You Series is seriously becoming one of my favorites. Month to month I continue to be inspired and blown away by creatives that are doing what they love and going after their dreams. They are everyday people that I get to call friends and can’t wait to introduce you too!

I have secretly been hoping and praying to feature Krysta for quite some time now. When she instantly replied to my email request I was super stoked! Krysta and I met years ago in Wichita, Kansas. I can’t quite remember if it was through our Church, University, or the fact that she was dating a good friend of mine at the time, but either way we became friends. From the very beginning I remember Krysta as a go getter. She might be tiny in stature, but I promise she makes up for it in wit and drive! ;) Right after college I remember her still struggling to find her creative nitch. She always put her whole self into her work, but it just never seemed like enough. Something was missing. It was at that time Krysta decided to throw all caution to the wind, sell most of her possesions, and jump into a new life in Los Angeles! She went in with both feet and no real plan (at least that is what it seemed like to me!) other then a hunger for change and a willingness to do whatever it took.

Krysta’s been in LA for several years now and thanks to the internet I’ve been able to follow along as she’s met new friends, gotten married, and become the CEO of a branding agency called B!G DEAL BRANDING. Through her blog Stilettos On The Rocks I’ve been able to watch her develop her balls to the walls creative voice (which I love), grow as a business owner and a wife, and become the truly confident woman that you see today.

She’s the real deal folks and I’m really excited to share with you some of her story, her process, how she balances life with a husband who freelances in the film industry, and a few lessons she’s learned along the way.

Enjoy!

Q1) What was is it about marketing and businesses strategies that made you want to pursue it as a career?

It never seemed right to say, “I’ve been doing branding since I was a kid.” It’s not like singing or dancing. What I can tell you is that I have a journal entry from middle school where I wrote “What they’re saying isn’t what I’m experiencing. Shouldn’t there be some consisistency?” (Yes, I’ve always been this critical and nerdy.) From that point forward, I would dream about being in the center of the action, driving cultural conversation and finding the most compelling way to get them to the right audience. When I got to college and realized I could actually be graded on strategic thinking and talking, I knew this was the right field for me. That was just the beginning of what would evolve into my absolute love for building stronger brands through leadership development.

Q2) What are the most challenging, and the most rewarding parts about being your own boss?

The most rewarding is meeting the people who are attracted to our company. My team is so kick ass and the culture we’ve created brings in a certain kind of clientele that makes my job so much more stimulating. Quite a few of my client relationships turn into close friendships. I love that. The nature of what we do is so personal that it’s easy to pick up at the end of the process with plans to meet in person and just hang out. The challenging piece is being patient. I fully believe in elbow grease and sweat equity. There are just days when I wish I could snap my fingers and be on the cover of Forbes… that’s normal right?

Q3) How has your “no BS approach” toward life shaped the way you run your business?

Well, I can tell you it serves as a great filter. There isn’t a single person in my life who doesn’t challenge me. That goes for my team as well. I never wonder what they’re thinking and am proud that, as a culture, we are honest with one another on what’s working and what isn’t. I think that openness has attributed to our success.

Q4) You work with clients of all shapes and sizes. What advice do you have for networking and building a consistent client base?

For networking, we started with where we had the most connections and chose strategic aliances with leaders in that industry. Doing trades with them in the early days was a win-win. We not only got goods we couldn’t afford, but also exposure on their platform with our ideal audience that filled our docket quickly.

As we’ve matured, we’ve been more intentional about investing in clients who have networks that will take us to the next level. We’ll do in-person meetings instead of Skype and do what we can to go above and beyond. The more time we spend in their space, the more apt we are to meet their friends. I usually offer to do a free workshop for a handful of their industry colleagues to add value. This is such a natural crowd to step into since our common denominator is my client. They’ve already heard about the process from someone they trust and have seen the transformation first hand. Our clients are great at filtering who they introduce us to, so I’m always honored to be a part of their community. It may be a slow way to fill the pipeline, but we get to be more selective and I feel the experience overall is more transformational.

Q5) You and your husband both work for yourselves. How do you balance running two separate businesses while maintaining a healthy and happy home life?

Uhhh. Great question. I’m pretty good at not checking email or answering the phone outside of business hours. I’m terrible at letting my phone be a distraction though. Hellllooo Instagram! Vince’s career is a little more tricky. If he’s working for a network on a tv show, then he has to use nights and weekends for his other projects. I can say that having scheduled date nights have been so helpful. All of our friends know that Fridays are off the table. That’s a sacred time slot for us. Right now, our motto is quality over quantity when it comes to time spent together.

Q6) How does Vince’s career in film influence yours?

I think it greatly influences the way I think and perceive the world around me. He is highly creative and strategic which helps me see things in an entirely new way. I appreciate his feedback and love the opportunity to get his input on how to craft our message with more clarity. His expertise in that area overlaps what we do in such an interesting way. The unique perspective keeps me from getting tunnel vision and challenges me to the point of ugly crying. True statement.

Q7) How does your business culture and your lifestyle tie you to your home city of LA?

It has been said that L.A. has a way of bringing out who you really are. I never thought I was the entrepreneur type. Disgruntled employee constantly fighting the status quo … totally. Run-my-own-business? Never. I like complaining too much. This city … man … it gets you. There’s a scrappy nature to it that I really connect with. People are constantly hustling and pushing themselves in ways they never anticipated. What I think makes this city different than say, NYC, is that people here know how to relax. The hustle is met with some sort of outdoor activity: beach time, hiking, running, eating at an outdoor café, etc. I’ve come to appreciate that cultural value for balance in this town.

Q8) List 3-5 ways you keep creativity alive in your day to day?

Running is huge for me. It helps clear my brain and lets me go uninterupted for a chunk of time (at least until I get the iWatch!). I also love exploring new parts of the city. I have a colleague I meet with once a month to set goals and explore a new parts of town that we’ve never been to. It’s often centered around architecture, food, coffee and/or some kind of physical outdoor activity. For Vince and I, we absolutely love to travel. Both of us are fueled by weekend getaways. The best combination is a trip to NYC for work and play. It’s a sweet spot of ours.

Q9) What is your favorite leisurely activity you do at home as a family?

When Vince is working for a network, we love our mornings. We get out and run together and then come home and have coffee on the couch with our pups while we catch up on the news. Surprise lunch dates are super awesome when our schedules permit. And when we’re both working from home we shut down at 6, have happy hour and cook dinner together. If it’s not too hot, you’ll find us in the jacuzzi after dinner; Vince with a cigar and whiskey and me with an Old Fashioned.

I love that even with Krysta’s kick ass and take names approach toward life she’s still found a man that can make her “ugly cry”. It just goes to show that there is a piece of realness and vulnerability in us all! Even those so called “tough gals”. ;)

Krysta, I can’t thank you enough for sharing your story, advice, and piece of your life with us. Keep it up girl!

From The Farm

Follow Krysta via her blog, instagram, and twitter. You can also hire Krysta for personal goal setting and strategic planning… or as she likes to call it; ” Good old fashioned ass whooping’”! ;)  

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