Posts Tagged ‘architecture’
Our friends at STUDIO Architecture were ready to update their existing look and streamline their brand standards. Before any of the designs were flushed out everyone on staff shared their thoughts on the site’s design and function. This process sounds like a mess, but it gave us a lot of great feedback to base the site design on, and allowed us to update their entire brand in a way that truly represents STUDIO as a whole. From updating their copy points to a more approachable, everyday tone, offering updated options for colors, fonts, and photography, to the overall layout and site design, we were really able get our hands on every inch of their brand. Our goal was not only to update the STUDIO brand, but also to provide design standards that they could really grow and expand from.
STUDIO had a lot of history with their existing mark and wanted to keep it’s original square box design. When it came to updating the logo our focus was mainly on simplifying all the font, color, and size variations that had been used over the past few years. Instead of having hundreds of logo variations we came up with three options to bring some consistency to the brand. Other then updating the logotype the icon of the logo remained the same. Orange, yellow, and green were established as STUDIO’s 3 primary colors. A few additional colors were also added to the brand to add more depth and variation in future client presentations, contracts, and promotional materials.
”Your space reflects who you are.”
“We see relationships as our most cherished resource.”
“Great design is inherently sustainable.”
We designed STUDIO’s website with a basic square grid to mimic the rectilinear shapes in their logo. The white space gives plenty of breathing room while the content on the site remains simple and to the point. For an industry that prides itself on clean, straight lines, we love that STUDIO was not afraid of adding a bit of pop to their brand. The fun colors paired with a sleek site design highlight STUDIO’s great balance of a casual and professional work atmosphere. Both the portfolio and bios sections include unique interactive elements that make the site feel less stuffy and much more personable than typical architectural sites.
STUDIO was a wonderful client to work with and we really enjoyed getting to know each and everyone of their team members. The updated STUDIO brand provides an aesthetic foundation that they can really jump off of, as well as standards to stay within, as they continue to grow.
Thanks STUDIO for being such a fun client and friend.
Checkout the full site here.
From the Farm
To see more projects like this and others visit our graphic design portfolio at Green Couch Design.
I get inspired by people who enjoy the process. There is something fun and beautiful about making something with your hands. Sometimes we let a lack of resources stop us from enjoying the creative process, but often times, if we actually slow down, we will notice that the tools we need are all around us.
“…a directing team working in film, art, community building, and agriculture …their unorthodox, hands-on working style often includes direct creation in all aspects of production – writing, designing, painting, sculpting, animating, photographing, directing, editing, composition, and scoring.” – Encyclopedia Pictura
“They are passionate about gardening, farming, construction, villages, augmented reality, science visualization, social ecology, technological empowerment, adventure, and country living.” - Encyclopedia Pictura
Sounds like the kind of people we’d like to be friends with!
Number two, “Camping Rafts”, is my personal favorite. There is something very quaint and magical about chilling on the water with a good friend and tasty snacks.
What’s your favorite Fortrait in the series? What about it inspires you?
From The Farm
It’s Monday. We know you’re just getting back into the swing of things after a crazy weekend (or maybe that’s just us?), but is there “more” behind what you do everyday? Day in and day out why do you do what you do? Is there purpose? Is there beauty?
Think about it.
It’s not often you see bamboo in Oklahoma, but bamboo is quickly becoming one of the most widely used naturally replenishing resources we have in this world. So why wouldn’t it be a major part of great art installations. Meet the Starns, a couple of amazing artists that have made a name for themselves with bamboo.
“Doug and Mike Starn were born in New Jersey in 1961. Identical twins, they work collaboratively with photography and continue defying categorization, effectively combining traditionally separate disciplines such as sculpture, photography, painting, video, and installation.”
Working even now the Starns have just finished an exhibition of Big Bambú in Venice, Italy. Here are some images of that work, and a link or two to other works of theirs… Enjoy!
It’s the end of the school year for a lot of our college bound friends and as school is wrapping up so are those last minute projects! We have several friends finishing up their degrees in Architecture and one them has been completing a furniture project in OUR workshop.
So like any proud parent…we had to show it off!
I awoke this morning in a bit of a haze. It seems this last week we’ve gone from 0-60 which has felt like going from crazy to insane. It was near 1 am last night when I finished my last email and decided to throw all cares out the window (at least for that moment) to be a little selfish and not worry about the Friday blog post that was yet to be written. I’ve been determined lately to not let “business” and “schedule” dictate our life so in moments like last night…I’m sorry friends but I choose sleep!
But then, this morning left me a little melancholy and I couldn’t get back to sleep. There was this thing in my heart that I needed to share and this blog post kept coming out of me. So, no worries. I didn’t skip out on you guys this time. Here it is…
This past weekend we packed our bags and headed north on I-35 to a little college town called Stillwater. Since graduating from Oklahoma State I’ve visited often to see friends and to enjoy catching up but I’ve never made time to tour the newest jewel on campus: the Donald W. Reynolds School of Architecture.
Another page is turned in the “Bring It Home” Campaign as we launch the new brochure design!
“This project is the first and only coordinated effort in Oklahoma created to reduce energy consumption and assist our Oklahoma workforce to compete in an energy smart construction economy.” – OSN (Oklahoma Sustainability Network).