Posts Tagged ‘Air House Records’
Cale and I have had the pleasure of collaborating with David Lord for several years now. Together we branded The Wonder Revolution, designed The DOTS Album Design, and more recently hosted a private show on our own front lawn for his solo project; Francis Moss. David is the kinda of guy that you could talk with for hours about music, creativity, and life’s deeper topics. He’s the kind of old soul and free spirit that you just really want to get to know. One of the most genuine people we’ve ever met, David Lord is truly someone we admire. Trained in classical guitar he launched a music academy from his very own home!
Today Air House Music Academy has expanded into two East and West locations in Wichita, KS. Hosting classes of mixed genres and instruments, Air House also is a recording studio, and a private venue space. Through his love for music David Lord has created a special place where creativity, music, and good technique is truly celebrated.
Q1) What inspired you to open Air House Music Academy?
I had a vision of creating a music academy and recording studio that promotes creativity. The aspect of music that I fell in love with early on was writing my own music. I also studied jazz and classical guitar in college, so I saw the benefit of learning music theory and learning proper technique. So in conceptualizing a music academy in Wichita, I wanted to include both the creative aspects as well as the technical and theoretical aspects. I saw the need in Wichita for a music academy focused on producing proficient, creative musicians. I also had dreamed of building a recording studio, both to record my own music as well as produce quality recordings for the creative music of Wichita.
Q2) How does your casual “go with the flow” attitude towards life influence the way you run your business?
Haha. That is pretty much the way I run the business as well, for better or worse. Air House feels more like a community of music educators, rather than a business with me as the boss. I like the relaxed, friendly atmosphere. I couldn’t really imagine doing it any other way. I try not to make much of a distinction between the way I approach life and the way I approach business.
Q3) What makes Air House Music Academy different than it’s competition?
It’s the only music academy around town that has such a broad scope. Air House is a music academy, a recording studio, a record label and a music venue. We offer private lessons, classes, ensembles, recording engineering training, recording, mixing, mastering, clinics, concerts, recitals, etc. Also, we have a truly exceptional faculty of teachers, including college professors, teachers with their doctorates and masters degrees and teachers specializing in songwriting and creativity. And our recording engineer and instructor recorded two albums with Bob Dylan.
Q4) What has been the most rewarding part when it comes to teaching kids about music?
When a student discovers his or her own sound and own approach to music, that is incredibly rewarding. It is great to provide the students with the tools to play music, but when they take those tools and create something of their own, that is very rewarding. The times that has happened have been highlights of my life. It is a beautiful thing to see someone use music for self discovery and self expression.
Q5) Most artists are great at being creative, but struggle with the structure needed to run their own business. You seem to have found a great balance. What advice do you have for others who might need help in this area?
Yeah, that’s a hard balance. I personally just do what I need to do for the business, then try to spend my free time with music and working in the studio. Everybody has their own way of doing things. Sometimes the business feels like too much and I fantasize about living in a small house in Sweden, spending all my time writing music and exploring the forest.
Q6) What has been the best tool you’ve found to help promote classes and events locally at Air House Music Academy?
Word of mouth has been the best. I try to bring on established, high level teachers that have a good network of their own. That helps a lot. Then I just promote events through social media and brochures and posters. I don’t spend much money on advertising.
Q7) How do you use your business and your creativity to give back to the community around you?
I hope that our efforts in music education are having a positive effect on the community, both for the students and for the teachers. Also, our record label tries to reach out to talented local musicians and give them a chance to record quality albums. In the past 10 years or so, there hasn’t really been a quality recording studio/record label in Wichita with the aim of supporting creative Wichita music. We are hoping to improve the musical culture in Wichita. We also released a benefit compilation for Muscular Dystrophy and Stem Cell Research that was curated by our friend, Ryan Benton. The compilation included several national bands like Thee Oh Sees, Elf Power and Cave Singers as well as Wichita bands. I also perform around the community frequently with my solo guitar project Francis Moss and my band The Wonder Revolution.
Q8) List three ways you keep creativity fresh in your day to day?
1) I try to work in the recording studio every day. I love making albums and it has become a daily practice. 2) Lately I’ve been writing 15 second micro songs and posting them on Instagram every day. That is a fun way to compose every day. 3) I try to practice or work on my live set every day.
Q9) Between running your own business, producing, and writing and touring yourself you definitely are a busy guy! How do you balance it all, and maintain a happy and healthy home life?
Don’t really know about that! Haha. Don’t have much of a perspective of what is normal in regards to a home life. But my preferred way of spending time with friends or relaxing is to work on music or a creative project. So it’s just a constant part of my life. I think the only time that I get frustrated is when I’m not spending enough time working on my music. As far as the effect on my relationships, I’m not sure. You’d have to ask them. Haha. But I tend to surround myself with other creative people that are also doing their own projects. My fiance Lindsay is a creative artist and raw food chef. She likes her space and creative time also, so we’re a good match.
Q10) Outside of music what is your favorite leisurely activity you do at home with your family?
Pet the cats.
David is a true musician at heart with a beautiful creative process that is all his own. Air House Music Academy and Recording Studio has given him the flexibility to pursue his own process on his own time and schedule. Although we are sure there are days where he’d love to run away from the “business side” of running a business… we think it’s just wonderful how he has discovered a creative way to make a living while doing what he loves.
Through your music, your creative business, and your heart you inspire us David! We can’t wait to see what is next for you and all your musical endeavors.
From the Farm
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