Archive for the ‘Green Couch Design’ Category
Guy and Natalie, the owners of Cut Loose Hair Design, are a father-daughter duo that you will NEVER forget! Both of their personalities are very outgoing, over the top, and genuinely fun–perfect for a salon! It’s been a dream of theirs to work together in their own space, and after a few years of planning, saving, and gaining top-industry experience they were ready to take the leap into full-time studio owners.
Cut Loose Hair Design needed our help streamlining two very opinionated personalities into one cohesive aesthetic. The perfect blend of what makes Green Couch Design so unique, we were able to bring both our graphic design and architectural backgrounds to the table–offering a truly complete branding and interior design package. From finalizing the salon name, establishing a lasting brand with focus and drive, to offering interior design, floor plan, and lighting suggestions we were truly able to provide a big picture design vision for Cut Loose Hair Design.
A father-daughter run business Cut Loose Hair Design has the perfect blend of a masculine perspective on design, experienced education, and young innovative idea’s for men, women, and children alike. Their ongoing knowledge of hair design keeps them in style and on trend. At Cut Loose Hair Design they are not afraid to bring their own personal creativity and talents to the latest coloring, cutting, styling, perms, waxes, and updos for a final look customers love.
It was important to keep the brand design smart, but fun, clean, but friendly, classy, and display an overall positive vibe. The bright colors speak to Natalie’s love of teal and rustic decor, while the simple design and san serif font target Guy’s straight line business approach and love of industrial materials. At Cut Loose Hair Design family is centric to their entire business culture. The two sheers in the mark celebrate the coming together of the father-daughter salon duo, without being over the top or cheesy. The additional marks within the brand display a raw, almost cattle brand-like styling, without feeling too country.
Vintage family heirloom barrel furniture added a unique look and feel to the shop design. Looking to attract young and fun individuals and families it was important that the salon felt trendy, but comfortable. Unlike cheap chop-shops Cut Loose Hair Design builds personal relationships with their clients and it was important to create that casual atmosphere in the overall layout of the shop.
To maximize profit Cut Loose Hair Design needed to fit as many booth spaces as possible within their layout while still providing ease of movement and function. By extending the typical waiting area throughout the ends and central location of the studio we were able to fit more booths into the shop and create comfy seating “nooks” out of the odd leftover spaces. By spreading the waiting area throughout the midsection of the shop and adding a coffee bar–toward the back right–clients can move freely and truly make themselves at home.
The relaxed floor plan encourages genuine customer interaction with all the stylists and customers, while the individual booth spaces provide room for one-on-one professional care and attention.
Guy and Natalie wanted a professional, yet family-friendly atmosphere that people would want to come back to again and again. By placing seating throughout the entire shop the public space is clearly defined while encouraging clients to move around the salon. The comfy seating and handmade family-style dining room table make the space feel even more homey. Typically clients can find the table covered with hair and fashion magazines to coloring books. Cut Loose Hair Design is truly a trendy, yet kid-friendly place.
Originally the space was very bare and boring. Guy and Natalie wanted creative suggestions to add materials and interest throughout the entire salon. The upcycled pallet wall, wine rack towel holders, old doors where the mirrors are attached, are all elements that tie to the Cut Loose Hair Design raw, chic, and industrial aesthetic. With the help of their entire family the owners were not afraid of getting their hands dirty. They took each of our interior design suggestions to heart and truly made the shop their own.
Cut Loose Hair Design has been one of our favorite projects thus far because we were able to showcase all of what makes Green Couch Design so unique. We love family, we love homey spaces, and we love great design. Creating a space and a branding platform where all three of those could flourish in has been a dream come true.
Thanks Guy and Natalie!
From The Farm
* To view more work like this and others visit our graphic design portfolio at Green Couch Design.
Oh Lord help us! Our home office has become quite an embarrassment. We can blame it on life, on baby, on being in a hurry, but most of it, honestly, is simply about not being willing to protect our sacred office space.
When you live in 1,000 square feet you are constantly coming up with new ways to utilize your space more efficiently. It feels like just yesterday we completed the nursery and updated our office space, and here we are again ready to switch the rooms and update all over again! We enjoy the challenges of organizing a new space, but man it can be exhausting!
With the new toddler room (still in process) and office room switch we are changing the function of our entire house. The new “big boy room” now has to host James and a future space for (someday) baby #2. We are also aiming to create more kid-friendly storage and a second play space outside of the living room for when friends come to visit. The good news is that the office can now function in 3/4 of a smaller space than what we had originally expected. Since we are no longer selling products we don’t need a place for tools, creating products, packaging and shipping, and inventory. The bad news is that the only room left is the one we had to make a laundry room, because their was no place designated for a washer and dryer when we moved in!
Over the years we’ve definitely learned that no matter what type of space you have available, you can still create the perfect office or work nook that fits your functional and aesthetic needs! This is our 4th office remodel and each time we’ve updated our focus on the space changes a bit. This remodel we’ve narrowed down three design must haves to help us stay focused and create the best work space to meet our business’ needs.
1. Designate a place for all things. The last time we updated our office we just switched rooms and threw everything together. We didn’t take the time to really think through how we might utilize the space, and then design it around that function. This time we are really going through all of our drawers, getting rid of a ton of stuff that has just been lost or forgotten about (which feels super good!), and really making sure we have a place for all the important things that are needed for our home based business to function at it’s best.
This time around we are not letting a small office space be an excuse for clutter. We’re considering both open and closed shelving options as well as ways to display messy things in an organized and creative way.
Samples of things that need a place to call their own:
- Client Folders
- Taxes & Receipts
- Daily Check-Lists/Long Term Goals
- Design Books
- Paper Samples
- Daily Office Supplies
2. Let it breath. Say it with us, “White space is our friend”! Meg’s always been the one for color while Cale’s the minimalist at heart. It’s only taken her nearly six of years of marriage, but she’s finally coming around! Don’t get us wrong, she still likes a bit of color, but there is a definite balance. Don’t overload your space with so much clutter and wall storage that there is no room for expansion and growth. In the past we’ve had so much space for mood boards and inspiration it’s caused more distraction and encouraged clutter. We love having inspirational things around us, but we’re trying to really keep it simple. Just because we have lots of artwork that we want to display doesn’t mean EVERY piece deserves a place on the wall! Instead we want to create a space that breaths and can be easily updated by switching out photos and artwork–allowing more time to enjoy each piece AND some pretty white space.
3. Create a space for the minions. We want our kids to feel a part of our business and who knows, maybe even help us in some of the creative process? It’s important to us to establish a space, no matter how small, that they can feel at home in. We’re turning our home office into the creative hub in our home where all the paints, chalk, colors, and crafts happen. We know there will be times when we need space from the kids to meet deadlines and communicate with clients. However, as much as we love nap time we also know it’s not gonna last forever! If we need to work for a few hours during the day our office needs to easily transition into a kid-friendly place encouraging all kinds of artistic endeavors from our little minions.
It’s all happening here on The Farm in the next few weeks! Can’t wait to share with you the final updated office design. Meg’s definitely ready to have her kitchen table back.
What details are the most important in your office space?!
From The Farm
As a parent you struggle with wanting to give your children your whole world, but also making sure that your whole world doesn’t revolve entirely around them. You need time for yourself, time to dream, time with your spouse, time for real sex (not JUST “Business Time” Sex), and time to feel like a real person who gets to pursue their own desires every once in a while! As a parent we all still have dreams! When our kids come along it’s easy to feel like those ambitions get pushed out of the rhythm of simply maintaining a family.
I know this has been a struggle of ours.
How do we build a business that our family can happily live off of while raising our kids at home?
For the longest time I thought it was all about maintaining the balancing act of family and work. Similar to the scales of justice the minute you take your time and focus off of one, the other has to sacrifice, and in return be neglected. I thought it was about doing it all and making it all look really good, but that’s not real life at all! Running a home based business, heck even if you work a 9-5 job and have a family, there are weeks where you can barely catch up with the laundry, let alone have dinner ready on time! It’s a lot of hard work, but changing my perspective from balancing it all to allowing life and work to flow within a steady rhythm has given me a new found peace for the journey a head. Finding my rhythm in the busy and quiet places, being in tune to my individual needs, my family’s needs, and my professional needs have all given me permission to ebb and flow within the different seasons that life brings. It’s not up to me to balance work and life, it’s up to me to listen to the ever changing rhythm and give in to how the two become my life. It’s about enjoying the journey of pursuing our dreams while being ok with the process.
A few years back Cale went from being home full-time working for Green Couch to working full-time at a local architecture firm. Between that and having a kid our design business went from two full-time employees to about one half. I’ve often times felt like we sold out to get a pay check, but looking back our reason to put Cale back in the work force was so much more than that. His degree is in architecture, but in order to get his architectural license and design like we hope to in the future, he had to put in more hours at an actual architecture firm. Since then he has collected all the hours he needs and has started testing for his license (2 tests passed, only 5 more to go!). It’s been a SLOW process, but one that has helped us move forward in so many more ways than I could have ever expected.
What felt like 10 steps back was actually 10 steps forward.
When we started Green Couch Design we had no plan, we had no savings. It was a whirl wind and a lot fun, but it was also a lot of work and a lot of sacrifice. Taking the last two years to intentionally slow down the growth of our design firm has given us time to enjoy growing into a family. It’s given us financial stability to become fully debt free AND build up savings so that we are in a better place when Cale does come home full-time. It’s given Cale work experience and connections in the architecture and construction industry that would have taken him YEARS to gain by working from home. Lastly, it’s allowed me to enjoy just being a mom and taking on clients at my own pace, instead of designing out of a need for a pay check.
As “creative entrepreneurs” it feels like we are not truly legit unless we are the starving artist. But there has got to be a way to do what we love and make a lot of money doing it without selling our souls. For Cale and I we want to pay for our kids’ college so that they can start their life as debt free as possible. We want to go on vacations all over the world for weeks at a time. We want to grow and cook our own food. We want to design and build our own modern farm house–in the next five years! ALL of these goals take money, and planning, and dreaming BIG! I understand that life can throw curve balls. There are moments where you finally get your savings to a healthy place and BOTH cars randomly need major repairs (like this last week!). None of our dreams become real without true intention, focus, and drive. Life is gonna throw random events your way that, for a season, will take more of your time, money, and energy. It’s how you allow those obstacles to flow within the pursuit of your dreams that will determine their ultimate effect.
There are days, like today, where I have to remind myself that we are making progress.
We are learning how to make smarter and better choices.
Our dreams are becoming real and tangible things.
It’s a slow process.
At times it’s VERY tedious, but step by step we are getting there.
There are so many dreams in Cale and I’s hearts that are way bigger than our children. We are constantly asking God how do all these things fit together into one melting pot? Like it or not you can’t separate life and work. The stress at work is gonna carry over into your home life and vice versa. Giving myself permission to move within the rhythm of life and work has made it less about choosing one over the other, and more about enjoying this season, this moment, and the task at hand. If I can’t stay on top of the laundry and have dinner ready in this moment, then how will I set my own deadlines and stay on top of them with our clients? Who knows what this season of motherhood is preparing me for in the future? I just gotta treat each task like the world depends on it. And it does! My kids depend on me being there. Being present in the day to day and not constantly checking my phone, or the latest blog post. Finding my rhythm has given me permission to focus on my design skills AND my mommy skills while not feeling guilty when I’m focused on one more than the other.
It’s given me the freedom and grace to adjust, adapt, make mistakes, and be ok with starting all over again.
This journey of Green Couch Design and ultimately Bringing Design Home is gonna look different than I thought. Sometimes we start down a path and it changes, but if we flow within the rhythm, within the song that is our life, God still manages to turn it into something amazing. Our rhythm is gonna look different than anything the world has ever seen, because there is no other Cale and Meg (or Male & Ceg as our friends call us). I can’t tell you exactly how or draw it in a picture. It’s not up to the world to define that for us. It’s not up to the latest social media fad, or the top 5 steps on how to grow our business. It’s up to us, and us listening to the beats in our hearts each moment, each day. It’s up to us flowing in this rhythm of life and work, enjoying the dance, and not being afraid to share it with others. Instead of being afraid of neglecting my home life for my work life, I get to choose both and do them both well. There is freedom in this journey of children and the pursuit our dreams. When the combination of life and work is less about balance and more about rhythm it becomes a celebration of the dance.
Of our song.
Of our story.
I know all this might sound like bunch of creative mumble jumble, but we are about to change things up around here. We are about to go into new directions as well as straighten up some existing paths. We’re still praying through it all and re-establishing vision, but we are excited to jump back in. With no strings attached. With no preconceived ideas.
Only a song in our hearts of a business that bridges family and work with a reality and a freedom that says you can be successful at both without compromising your beliefs, your time, or your quality in any area… And that’s exactly what we plan to do.
Thanks for joining us!
From The Farm
Our friends at STUDIO Architecture were ready to update their existing look and streamline their brand standards. Before any of the designs were flushed out everyone on staff shared their thoughts on the site’s design and function. This process sounds like a mess, but it gave us a lot of great feedback to base the site design on, and allowed us to update their entire brand in a way that truly represents STUDIO as a whole. From updating their copy points to a more approachable, everyday tone, offering updated options for colors, fonts, and photography, to the overall layout and site design, we were really able get our hands on every inch of their brand. Our goal was not only to update the STUDIO brand, but also to provide design standards that they could really grow and expand from.
STUDIO had a lot of history with their existing mark and wanted to keep it’s original square box design. When it came to updating the logo our focus was mainly on simplifying all the font, color, and size variations that had been used over the past few years. Instead of having hundreds of logo variations we came up with three options to bring some consistency to the brand. Other then updating the logotype the icon of the logo remained the same. Orange, yellow, and green were established as STUDIO’s 3 primary colors. A few additional colors were also added to the brand to add more depth and variation in future client presentations, contracts, and promotional materials.
”Your space reflects who you are.”
“We see relationships as our most cherished resource.”
“Great design is inherently sustainable.”
We designed STUDIO’s website with a basic square grid to mimic the rectilinear shapes in their logo. The white space gives plenty of breathing room while the content on the site remains simple and to the point. For an industry that prides itself on clean, straight lines, we love that STUDIO was not afraid of adding a bit of pop to their brand. The fun colors paired with a sleek site design highlight STUDIO’s great balance of a casual and professional work atmosphere. Both the portfolio and bios sections include unique interactive elements that make the site feel less stuffy and much more personable than typical architectural sites.
STUDIO was a wonderful client to work with and we really enjoyed getting to know each and everyone of their team members. The updated STUDIO brand provides an aesthetic foundation that they can really jump off of, as well as standards to stay within, as they continue to grow.
Thanks STUDIO for being such a fun client and friend.
Checkout the full site here.
From the Farm
To see more projects like this and others visit our graphic design portfolio at Green Couch Design.
Cale and I were recently hired to bring our branding, architectural layout, and interior design eye to a new hair salon opening near Oklahoma City. A father/daughter owned salon it was definitely important to find the perfect masculine and girly balance. We presented two mood boards as inspiration for their new shop.
The first one (featured above) is our Industrial Chic Mood Board. Celebrating the color combo of brown and black, this space focuses on metal, concrete, and wood materials. The simple, yet stark natural colors bring a high fashion feel that is still approachable and warm.
The second option (featured below) presents a more flirty aesthetic in our Raw Contemporary Mood Board. The pops of colors add a playfulness to the base black and brown color scheme. Pairing upcycled materials with new furniture and lighting creates an atmosphere that is friendly and relaxing.
The shop is still getting it’s feet on the ground, but we wanted to share with you the two mood boards we presented for the overall shop design. We can’t wait to show you the completed branding project after their Grand Opening in Mid- November.
Find the links to these images and see what else inspired our branding by visiting our Salon Board on Pinterest.
Which board do you like the best?
We love how both concepts are a mix of rustic, found objects, with a modern, clean feel. Don’t be afraid to keep it simple folks! Cale would say keep it white, but I would say a little color goes a long ways!
From The Farm
Branding will always be my favorite part of design, but everyone once in a while it’s fun to be able to let go and design a single invitation. Using the concept of arrows I wanted to keep everything long and narrow. The tribal feel is simple, playful, and all boy!
I wish I could take credit for the overall vision, but none of this would have happened without our good friend Sarah. She put so much time and love into creating such a special afternoon.
Some of my favorites decor elements and activities included:
- Blessing Arrows: Guests were invited to take pieces of paper and write blessings on them. We then wrapped the paper around the arrows and stuck them on a little tree.
- Customized Baby Name Print: Like the big “R” print with “Rhys’” name below it? You can make your own as a free (+ the cost of a frame) and easy shower gift here.
- Trail mix Bar: Loved this idea! Create your own trail mix out of your favorite peanuts, chocolate chips, and dried fruits. So good!
- Diaper Decorate Activity (not shown): Using sharpies everyone wrote a funny or encouraging note on a package of diapers. What a unique way to lift mom and dad’s spirits in the wee (he, he!) hours of the night!
- Rhys’ Reece’s: Guess how many there are? Hard to believe there were over 200! Yep, I was WAY off and didn’t get to go home with the giant box of chocolate.
- Baby Belly Henna Tattoo: For the “after party” we all hung around, drank wine, and watched Taryn with Spirited Doula Services create a beautiful piece of art right on our momma’s baby bump.
It was a wonderful day full of love and celebration for this new little bundle of joy. We can’t wait to meet you baby Rhys!
From the Farm
* See more work like this and others by visiting our graphic design portfolio at Green Couch Design.
Our latest Creative Meetup felt like a bit of a dream. Here we are planning our future and dreaming up designs with little James playing under our desk (the kitchen table!). This has been our vision for Green Couch Design all along. The blending of family and business. The idea that you don’t have to give up one or the other to become successful. It’s beautiful, and although we may have a ways to go before we are “successful”, as the world would see it, to us, we’ve already achieved it.
Right now we may not be pursuing Green Couch full-time, like we had hoped, but we feel like the job opportunities that have opened up for Cale are enabling us to establish a better financial future for our business, and our home. We understand that with every business adventure comes that moment where you just have to leap into it full-time, but right now, we don’t feel like it’s quite time yet.
Honestly, this process doesn’t feel slow to us. We like the pace, and the fact that it’s not tied to a need for survival; but instead it’s from a desire to dig deep, and let our roots grow, flourish, and thrive. How we want our business ran is more about changing an industry standard, the mindset of a culture, and an identity tied to what we do. Trust us, we are not scared of working hard, but we refuse to let our jobs become our life, and take over our families. We work, so that we CAN play. And if work AND play can become one, even better!
Lately our client meetings have been accompanied by baby James. It’s been refreshing to have clients who don’t mind our design process truly being a family affair. Don’t get us wrong, we’re not saying it’s ok to bring your screaming child to a client meeting, but when you can’t seem to find a sitter, it’s nice to know we have cool clients that love us, love our process, and love what we are fully about; embracing a design culture that is family AND business centric.
Our Creative Meetups are getting more and more exciting. We are nailing down some future product ideas that we hope to share with you VERY soon. They are still a work in process, but we hope to begin sharing some of our process with you. We are still figuring out how we will implement these new plans, but we are loving this journey, and sharing it with some of our deepest friends.
This last meetup our discussions were centered around;
What is the value of a kitchen work triangle?
A fun online quiz to select a stylish pen for yourself or a friend!
One elegantly designed shed.
A new book talking about why women are embracing the art of domesticity.
Some one-on-one time with Mr. Tom Collins (+ fresh mint leaves from our garden)!
And, this song that has become a big prayer of ours.
We hope your weekdays and weekends are full of time pursuing the things you love. If not, schedule it! As creatives we want art to “flow”, but the busier we get the less time our schedules provide that type of freedom. It’s ok to plan for it! Soak in your favorite music, go for a walk with a sketchbook, or meet an inspirational friend for coffee. Whatever it is that gets your creative juices flowing, do it!
From the Farm
Our latest Creative Meetup was probably the most unorganized, and yet productive gathering thus far! We’ve struggled to remain inspired as we’ve tried to morph new ideas into possible business ventures. Instead of flushing out our initial creative sparks we’ve instantly come up with a 12 step program to “make it happen”. This whole process has left us completely overwhelmed and uninspired to move forward. This last Saturday we decided to throw all the “pressure” out the window, and get back to what we started with in the first place.
A meeting of friends.
Sharing creative ideas.
And seeing where this goes.
The front porch was our office and plush couches our launching pad.
We found DIY decorating and styling projects from the outside in.
Discovered classic recipes with a modern twist, healthy, and easy as toast.
Enjoyed residential design as a practical piece of art.
And, fell in love with a modist, energy efficient, and cost effective pre-fab home!
We don’t know exactly where this is going, but something in our bones tells us it’s good. Something in our spirit confirms that this is right and true. Something in our hearts says we must continue to dream, and let passion fuel our creativity. For when we take it upon ourselves to “make it happen” then it’s up to us to sustain it.
Purpose precedes design.
From the Farm
You know it’s wedding season when your mail box is full of wedding and shower invites. Some of our dear friends are getting married in May and recently bought their first home. We wanted to do something special to help them celebrate so we threw them a DIY Around the House Couple’s Shower. We really tried to think through the decor and made sure that everything we created for the decorations was something the couple could turn around and use in their new home.
Of course what new home isn’t full of paint swatches, brushes, paint cans, stir sticks, and messy floors? We loved the paint chip garland tutorial found here but instead of getting out the sewing machine we just used a glue stick.
For an afternoon Sunday shower we wanted to keep the food simple and sweet. We decided to do a cookie bar (complete with cold whole milk of course!) and asked a few close guests to share a batch of homemade cookies.
The large paint swatches (found for FREE at your local paint store) worked great as simple ways to label each platter and table activities.
Each table was furnished with a house plant and brown kraft paper painted with teal and purple smudges. We wanted to come up with a fun way to encourage guest interaction. Each table was assigned a different activity and guests were encouraged to move from table to table throughout the shower.
HIM Table: Guests were asked to write “tips and tricks on how to love a man” on blue paint swatches for the wife to be.
- HER Table: Guests were asked to write “tips and tricks on how to love a woman” on purple paint swatches for the husband to be.
DATEGAME NIGHT Table: Guests were asked to choose a month out of the couples first year of marriage to host the newlyweds. Mickey and Reagan love spending time with their friends and playing games. This was a fun way to keep in touch with friends and a creative solution for inexpensive date nights throughout their first year of marriage. We printed this lovely 8.5 x11 2013 calendar here and had guests write down what month they would host the newlyweds.
- BLESSINGS Table: Guests were asked to write marriage advice and/or prayers for the couple.
Notice the handmade burlap pillows? One of them says “lets make…” while the other pillow says “pie” on one side and “whoopie” on the other. I’ve seen this done with “coffee” and “love” before as well. Either way, it’s a really cute way to customize a gift that relates to the couple’s since of humor. Find a basic tutorial here.
Overall it was a wonderful afternoon and we enjoyed blessing our friends with love and good things for their life together as a married couple. The shower was perfectly simple and definitely made for easy cleanup.
From The Farm
* Review more work like this and others by visiting our graphic design portfolio at Green Couch Design.
We spent our Saturday morning enjoying homemade quiche, cantaloupe, and time with good friends. This is the third time this year we’ve enjoyed a day of inspiration and creativity by simply being together. Last time we shared our definition of home, this meetup we defined family.
What does it look like? How does it breath? Move? Believe?
Friends come and go, but family is forever. It’s bigger than the community you are born into, family is the people you choose to be in a relationship with on a heart level. Family is where you can be vulnerable and celebrate your truest self. Around family you can let your hair down, be quirky, free, you can be 100% you without having to hedge your bets, or worry about “offending” others by what you say.
Family is when you love and are loved “whether you like it or not”. - To The Wonder (shot in Oklahoma!)
This past weekend we talked about family and how that interacts with business.
We were encouraged by businesses that celebrate community in a family type atmosphere.
We found inspiration from a family of creative entrepreneurs.
We learned that some families are complicated no matter how you look at it.
And we found tools and resources that help organize businesses regardless of their history.
Ultimately family is a safe space. It doesn’t come with a set of hidden agendas, it’s where you belong, you have a since of ownership, you can assimilate into smoothly regardless of how messy or pretty it is. In family there is no pressure to entertain, just “being” together is reason to gather.
For us, family is the place we go to start over.
It’s our re-set button.
What does family look like to you? We all come from different backgrounds and experiences but in an ideal world what type of picture would you paint? Do you believe that family and business can work together as one?
From The Farm