Archive for the ‘Green Couch Design’ Category
This last year has been full of surprises and working with some really awesome clients has been a big part of that. We we’re really excited and honored to be working with a new yoga instructor in town to help her brand her new business. Shannon is such a sweet and passionate soul. When she has a vision for something she goes after it with her whole heart. We see start-ups all the time not willing to invest in good branding. When Shanon approached us, it meant a lot that she valued what her first impression would be to the public and what it would say about her company. After hearing her vision for her new business we narrowed down two mood boards to help us finalize a direction for the brand.
The first mood-board is Natural Minded meets Fun and Fit. We love the bright colors that give yoga a more athletic and playful feel. This board positions yoga as a daily lifestyle that is intimate, while still being approachable and comfortable. Real, down to earth, and not just an exercise for the fancy corporate types.
The second mood-board is Classy, Airy, meets Rustic Zin. It is much more delicate in it’s style and tone. The black and white images portray a since of beauty and wonder, while the soft touches of color invite us to participate in a holistic yoga lifestyle.
We can’t wait to share more of our brand journey with you. The finished product is something we’re really proud of.
Find the links to these images and see what else inspired our branding by visiting our Yoga Pin Board on Pinterest.
From the Farm
One of my goals for 2015 is to connect better with other women in my life. One way I’m trying to do this is by opening up my house for a play date during the coldest season of the year. Thanks to my handy dandy Sharpie I sat down one night after the kids were down and had way to much fun putting this little flyer together.
If you are finding yourself going a little crazy with minions crawling all over you, plan a weekly play date so you can build relationships with other mommies in your area. I’m doing mine through our church and have invited a few other moms I have met at our local library. I promise this time of year every mom is looking for something to do with their kids besides being stuck inside! A weekly play date is a great way to get some adult conversation and interaction for your kids outside of their siblings!
From The Farm
With baby #2′s arrival we are still putting the final touches on Ascend Studio’s whole branding package, but we just couldn’t help but share a little piece of the finished product.
Ok, well… the logo is a pretty big part of that, but still!
At Green Couch Design we start every new job with a brand questionnaire that helps us outline initial expectations and project objectives. This process ensures that our final design compliments short and long-term business goals, provides basic brand standards, and simple verbiage that can be implemented into all aspects of our client’s brand.
“At Ascend Studios everything we do is for the love of dance.
We provide a space open to all academic dance and recreational dance classes, & small local events. By creating an environment that respects and celebrates the true artistry of dance we aim to educate and inspire a community-wide love and appreciation for dance.
At Ascend Studios one-hundred percent of our time and focus is on developing teamwork and technique. Our classical ballet curriculum provides foundational training that allows our students to excel in all dance forms and classes. We believe that dance is about more than a status symbol or a trophy; instead, it’s the combined reflection of our five Core Values: Discipline, Art, Technique, A Good Attitude, and A Love of Learning. Whether it’s ballet, jazz, tap, modern, yoga, ballroom, or country and western our goal is to inspire dancers to dance because they love it!” – Ascend Studios
The new dance studio logo is simple and classic in it’s flow and movement, yet showcases a bit of artistic flair and fun with a pop of coral pink. It is definitely feminine in curves and color, but still approachable to male audiences through it’s structured and clean aesthestic. Since the term “dance” is not directly in the business name it was important to help make that connection through the icon in the logo. Instead of using the typical cheesy dance symbols, the final icon can be interpreted in many different ways; as a tiara, as inward growth and strength, as reflection, and as a group of people working together as one. All these meanings, paired with the tagline, present the studio as equal parts fun and work, academic and recreational, and overall represent Ascend Studios’ ultimate goal of growing a community-wide appreciation for the art of dance.
If you live near the Midwest City, OK or East OKC area join us this Saturday, August 16th at 10am for Ascend Studios’ Open House! Meet Jessie in person, tour the space, enroll your wee ones, order dance wear, munch on goodies, and enter to win some great giveaways! If anything you can see the newest addition to our family and just say hi!
We’d love to see you there!
Can’t wait to see how the rest of this brand unfolds!
From The Farm
We’ve been working on a really fun and personal branding project. One of my favorite parts about working with our clients-family, friends, or new acquaintances-is helping them visualize their dreams. Ever since I’ve known Jessie, Cale’s sister, she has dreamt of owning her own dance studio and we are so excited that she is finally moving forward with her heart’s desire. It’s been a bit crazy trying to get a full branding package out the door before baby #2, but we have been working away like busy little bees and coming up with some really fun ideas for the studio interiors alongside our standard branding package.
The first mood board we put together (featured above) is titled; Bohemian. Taking on a very yoga, free-style, feel it’s natural tones and materials are warm and inviting to all age groups. The graphics display a process of growth through movement that is not only physical, but mental and spiritual as well. The casual, family-centric, atmosphere created by the collage celebrates a community-wide love and appreciation for all dance forms.
The second mood board (featured above) is Classic Meets Modern. Through traditional creams, browns, blacks, and golds the rich history of classical ballet is displayed in contrast to bright pops of modern colors. The simple yet beautiful script fonts show movement without the need of a cheesy dance icon. Samples of the studio space are open, clean, and yet suggest that it’s ok to have a bit of sparkle!
The third mood board was personally my favorite to put together because it is truly about the art of dance! As Jessie and I talked through her branding “For the Love of Dance” kept coming up again and again as her tagline. It was perfect and something that just floated out of everything she said when she described her dream studio. For the Love… mood board is cheerful and modern. It’s simple shapes and graphics are playful, colorful, and truly celebrate the love of dance. A heart is such a simple symbol, and yet it says so much! The bright pops of hot pink and teal next to the stark blacks and grays are a perfect blend of the studios academic and recreational dance philosophy; that their students would grow-up in dance with a developed life long love and appreciation for movement.
After reviewing each mood board and deciding on which direction we should take the brand, the final product is definitely a combination of all three, but their was one that remained a foundational element in all our design decisions.
Of course, you’ll have to stay tuned to see how the whole thing comes together, but you can always checkout Ascend Studios’ Facebook Page to get a little sneaky peaky! Lots of great classes for little dancers if you live in the Midwest City, OKC and OKC area starting this fall, 2014.
Find the links to these images and see what else inspired our branding by visiting our Dance Studio Board on Pinterest.
Which mood board do you like the best?
From The Farm
It’s me, Meg’s crazy husband. You’ve heard of me and heard from me in the past. In-fact I was on here quite a lot at the beginning. I’ve been away working a 9-5, as you probably know. But it’s more than that, I’ve been growing, thinking and hopefully getting better at what it is I do. Architecture, design, and general creativity. When Meg approached me about writing again for Bringing Design Home I was thrilled. This is honestly one of the things I miss the most in the day to day of a 9-5. Something about sharing thoughts, hopes, dreams, and connecting to others is lost in that daily grind. You do what you need to do, what you have to do, you work hard and you focus. Beyond the surface, beyond the basic information that I’m married, have a little boy, and another on the way, and that I’m a hard working country boy, that’s all most of your co-workers ever really care to know. They aren’t looking for some deeper connection, because ultimately its just a job, its just getting things done to get home and enjoy the people that really know you.
That’s where this blog comes in. For Meg and I just the surface level info isn’t enough. We care, silly I know, but we do. We want to share, we want to connect, and we hope some day down the line, someone will come up to us and say; “Hey! “I know you, you write that funky family design blog. I just want you to know that I learned a great deal from that last post, thanks!”, or something like that. Those are the great moments for us, the ones where we actually feel like we could change the world just by being here, being honest, and having some fun along the way.
So here I am saying hi again, and looking to “share” once more. I’m hoping to focus on design and architecture most specifically. I hope to give some thoughts and pointers that might make building, buying, and remodeling your homes easier or at least more fun. I also hope to shed some light on that mysterious title “Architect” and what it is we really do. Why we are needed for certain things and why sometimes you don’t really need to consult us.
So watch for my future posts, and let me know if it gets long winded or too technical.
Thanks for listening…
From The Farm
We’ve been having a lot of fun preparing for baby #2. Especially when we were asked to brand a new event in the Oklahoma City area designed to connect parents & families with natural birth and parenting resources.
The Birth & Baby Connection is a yearly gathering providing educational information on topics like prenatal exercise, VBAC, Midwife attended birth, the role of the doula, cloth diapering & baby wearing through talks, demo classes, and meet-ups. What is so unique about this event is that it’s a safe and causal space where expectant mothers and families can ask questions and find real and relevant resources to local, naturally minded, businesses and non-profits.
We choose vibrant colors and an organic design to establish a natural and inviting tone for the whole event. The floral icon can be seen as one whole element representing the growth of a baby and birth, or two sections of leaves corresponding to the family unit and it’s internal support system. The overall Birth & Baby Connection Branding is playful in fonts and colors, but professional in it’s simple stylization.
We loaded up James and attended some of the classes. I really liked that each demo/talk was only 20 minutes. It made it just short enough to feel informative, but not completely overwhelming. Overall it was amazing to see how many vendors were present that are right here in our city.
A few of our favorite highlights included:
- Julie at the Gumboree Play & Music of Norman, OK: Wonderful and creative classes encouraging play and learning for both parents and children to enjoy together.
- The Changing Table: We’ve attended one of their informative cloth diapering classes before James was born and love their Grandma Els’ Diaper Cream!
- Piper with The Baby Wearing Doula: Looking to be a baby wearing momma before #2 gets here!
- Dancing for Birth Demo: I maybe bias, cause my sister-in-law teaches the classes , but I used these same techniques with James and only labored for 7 1/2 hours! For a first time momma I hear that is a miracle.
It was a fun filled day for the whole family and we enjoyed meetings lots of other families around the OKC area with wee ones. Checkout the Birth & Baby Connection Facebook Page to see the other vendors who were present and look for the spring 2015 event or maybe even one this fall?!
From The Farm
To view more work like this and others visit our graphic design portfolio at Green Couch Design.
Click here to read Our Homebirth Story: 42 Weeks + 5 Days
Come on. Let’s not over think it. All of us could list a hundred different things that we are trying to juggle right now, in this moment. Sometimes you just have to pick your battles. For me, this time, I’ve chosen to let the dirty dishes win. I just can’t seem to keep up with it all and it stresses me out! My solution? Paper plates on the weeknights! Don’t get me wrong we still save our fancy plates for special nights with friends and for cutting thick pieces of juicy meat, but most nights we eat on these babies.
And it’s awesome!
It’s true, the dishes and I have finally found a mutual happy place. And when momma’s happy, everyone’s happy!
Say it with me; “We can’t do it all!” As a mom, as a wife, as a homemaker, and as a business owner there is no way I can give 100% of myself to all of those things 100% of the time. To be honest there is not enough of me to give. But we try. We try blending and weaving it all into one great song we call “life”, or at least for a few “pretty moments” where everything seems to be in perfect order. You know those moments in between naps when ALL the toys are put away, the laundry is not mounding over the couch, and I’ve got next week’s posts all written and ready to go!
And then comes Monday and we start the cycle all over again.
Everyone’s battles are different, and you have to learn not to compare. It’s easy to see how all the other moms are juggling it all and feel like you need to keep up with Mrs. Jones. Let me tell you right now, STOP IT! The grass is always greener, and someone else will always have a cleaner house than yours. Our biggest battle is against ourselves as we try and balance it all.
You have to be honest with yourself and what you like and don’t like doing. Personally I actually like grocery shopping, but cleaning the bathroom!? Ugh. I look forward to the day that I can hire a maid to deep clean my house (ain’t no shame ladies)! I say all that fully intending on working from home as I raise my kids. Does this make me a lazy parent!? Absolutely not!
Pick your battles when it comes to the rhythm of work+life.
The Miss. Do It All has got to realize she can’t do it all! And honestly, finding ways to streamline daily chores and tasks so that you get even 10 more minutes of quality family time, personal time, or business time is more than worth it!
What little ways have you learned to cut corners on daily tasks?!
For me, one of my solutions has been paper plates on a weeknight.
And if it makes you feel any less guilty, buy the pretty ones!
From The Farm
We’ve been excited to brand a new up and coming event on Saturday, April 12th in OKC. The Birth & Baby Connection is a great place to get all your natural birth and parenting questions answered. Join us in a relaxed, family-friendly, atmosphere while mingling with local moms, families, businesses and non-profits.
PLUS there are tons of incredible giveaways AND door prizes! Checkout The Birth & Baby Connection Facebook Page to see the full schedule of the day. We are looking forward to sharing photos of the event and more pieces from this branding package after April 12th.
Hope to see you there!
From The Farm
Click here to read Our Homebirth Story: 42 Weeks + 5 Days
Recently we were able to work with Cut Loose Hair Design on not only their branding, but their interior design as well. One of the biggest draws to their salon is that they are very family-friendly and wanted to encourage that in every part of their space.
Our inspiration for a waiting room with a large family style dining table was originally found here. Although they loved the idea, Cut Loose didn’t have the extra square footage to host such a large table. Instead, they shrunk the table size down to accommodate their space. The finished piece is a slender sized dining room table that functions great within their space, but also creates an inviting and relaxed client waiting area.
We found several Table DIY’s as examples to help Cut Loose Hair Design visualize and create their own custom design.
Our list included:
- IKEA Vika Lerberg Iron Legs DIY from Stylizimo
- 3-Prong Hairpin Legs DIY from A Beautiful Mess
- Pottery Barn Inspired Wooden Legs DIY from Shanty 2 Chic
- 9 4x4s
- 1 2×4
- 2 8ft 1/2″ threaded rod
- 8 1/2″ washers, split washers, and nuts
- X4 Joint plates
- Box of Truss Screws for low profile on joint plates
- Drills bits
- 4 Casters (consider to hold enough weight)
- 8 3″ x 3/8″ lag bolts for x beams (2x4s)
- 16 2″ x 1/4″ lag bolts to hold casters
Ultimately the final design was one Cut Loose customized to their personal tastes. We asked the maker Matt Yacko, the owners son-in-law, to share his final thoughts, creative process, and any tips that might help others looking to make a similar table.
- Start with making the table top first: I identified where the structural supports needed to be which were close to the ends and then split equally across the middle.
- Experiment with the arrangement of the boards before inserting the metal rods: Since all of the boards were slightly different in thickness or had a unique warping, each 4×4 had to be measured and marked so that the surface of the table would be as close to flat as possible.
- Cut ½” threaded rod to the approximate desired width of the table: Make sure there is plenty of left over just in case! After drilling the first board, inserted the rods through the holes in order to line up the next 4×4.
- Use decorative hardware on the sides of the table to cover up the rod holes and add additional support: I cut the ½” threaded rod so that it would sit just recessed inside the counter bored holes and then installed the hardware to secure the tabletop into one piece.
- Assemble the entire table, stain the bottom, and add the casters while upside down: Flipping the table right-side-up is a task in itself, wait until you are completely finished and then use a friend!
- Install the legs using a framing joint commonly found at your local hardware store: Afterwards, measure out the desired angle of the cross beams securing the legs lag bolts in countersunk holes.
- Sand the bottom of the table with a heavy 40 grit belt sander: Legs are likely to touch this area but the finish is not as important because it will not be seen.
- Lightly sand the top, side, and legs of the table to preserve it’s natural finish: I used 2 coats of medium-sheen gloss polyurethane to seal the wood and smooth the surfaces with a light 200 grit sanding in between coats.
It’s always fun seeing clients take your initial ideas and truly make them their own. Walking into the Cut Loose Salon, the table is such a fun focal point and is always filled up with people, coats, and crayons.
Regardless of if you are looking to create a similar table for a waiting room or for your actual dining room we hope you’ve found a good example to get your creative juices flowing!
Now start drawing up sketches on that napkin! Go a head. You can do it, and send us photos when you’ve finished your own Rustic Table DIY!
Thanks again Matt for providing the supplies list and how to instructions!
From The Farm
Apparently we’ve been keeping a lot of secrets from you guys! Not only are we expecting baby #2, but we are excited to announce that we are moving forward with building our own Modern Farmhouse! With Grandpa’s help we picked the perfect spot on top of 5 acres right next to Cale’s mom’s house. Some might think it’s crazy to build next to family, but we’re excited to live within walking distance and share in all the responsibilities of a caring for a big garden and future pigs, cows, chickens, bees, etc.
Lots of potential!
Since we have been married it’s been a dream of ours to build our own little homestead. We’ve loved every second we’ve had in our current 1910 farm house, but we are looking forward to having a place we can really call our own. After talking to the bank and doing some serious financial planning, we are aiming to break ground in 2016!
Two years seems like a long ways away, but we’ve got some major designing to do!
In the mean time Cale’s working on getting his architectural license and continuing to gain as much experience as possible in the construction industry. We can’t stop sketching and laying out every nook and cranny. Our ideas are still rough, but we look forward to sharing our design process with you along with picking out furniture, finishes, and flooring!
Any tips for building and/or designing your own home?!
From The Farm