This last year has been full of surprises and working with some really awesome clients has been a big part of that. We we’re really excited and honored to be working with a new yoga instructor in town to help her brand her new business. Shannon is such a sweet and passionate soul. When she has a vision for something she goes after it with her whole heart. We see start-ups all the time not willing to invest in good branding. When Shanon approached us, it meant a lot that she valued what her first impression would be to the public and what it would say about her company. After hearing her vision for her new business we narrowed down two mood boards to help us finalize a direction for the brand.
The first mood-board is Natural Minded meets Fun and Fit. We love the bright colors that give yoga a more athletic and playful feel. This board positions yoga as a daily lifestyle that is intimate, while still being approachable and comfortable. Real, down to earth, and not just an exercise for the fancy corporate types.
The second mood-board is Classy, Airy, meets Rustic Zin. It is much more delicate in it’s style and tone. The black and white images portray a since of beauty and wonder, while the soft touches of color invite us to participate in a holistic yoga lifestyle.
We can’t wait to share more of our brand journey with you. The finished product is something we’re really proud of.
Find the links to these images and see what else inspired our branding by visiting our Yoga Pin Board on Pinterest.
From the Farm
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