With baby #2′s arrival we are still putting the final touches on Ascend Studio’s whole branding package, but we just couldn’t help but share a little piece of the finished product.
Ok, well… the logo is a pretty big part of that, but still!
At Green Couch Design we start every new job with a brand questionnaire that helps us outline initial expectations and project objectives. This process ensures that our final design compliments short and long-term business goals, provides basic brand standards, and simple verbiage that can be implemented into all aspects of our client’s brand.
“At Ascend Studios everything we do is for the love of dance.
We provide a space open to all academic dance and recreational dance classes, & small local events. By creating an environment that respects and celebrates the true artistry of dance we aim to educate and inspire a community-wide love and appreciation for dance.
At Ascend Studios one-hundred percent of our time and focus is on developing teamwork and technique. Our classical ballet curriculum provides foundational training that allows our students to excel in all dance forms and classes. We believe that dance is about more than a status symbol or a trophy; instead, it’s the combined reflection of our five Core Values: Discipline, Art, Technique, A Good Attitude, and A Love of Learning. Whether it’s ballet, jazz, tap, modern, yoga, ballroom, or country and western our goal is to inspire dancers to dance because they love it!” – Ascend Studios
The new dance studio logo is simple and classic in it’s flow and movement, yet showcases a bit of artistic flair and fun with a pop of coral pink. It is definitely feminine in curves and color, but still approachable to male audiences through it’s structured and clean aesthestic. Since the term “dance” is not directly in the business name it was important to help make that connection through the icon in the logo. Instead of using the typical cheesy dance symbols, the final icon can be interpreted in many different ways; as a tiara, as inward growth and strength, as reflection, and as a group of people working together as one. All these meanings, paired with the tagline, present the studio as equal parts fun and work, academic and recreational, and overall represent Ascend Studios’ ultimate goal of growing a community-wide appreciation for the art of dance.
If you live near the Midwest City, OK or East OKC area join us this Saturday, August 16th at 10am for Ascend Studios’ Open House! Meet Jessie in person, tour the space, enroll your wee ones, order dance wear, munch on goodies, and enter to win some great giveaways! If anything you can see the newest addition to our family and just say hi!
We’d love to see you there!
Can’t wait to see how the rest of this brand unfolds!
From The Farm
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