It is today that we share with you a bittersweet announcement. As of July 3rd, 2012 we are officially closing our online shop and will no longer be selling our Green Couch Design products (If you want to skip this whole explanation and get to the sale scroll on down friends)!
This has been a very difficult decision for us and one that has been thought through again and again. For those you who don’t know Cale has been working full-time at a local architecture firm for the past year now. This was a big transition for us as Green Couch Design went from 2 full-time employees to 1. Ever since then we have been trying to balance products, production, marketing, graphic design clients, and blogging and to be honest it has been really challenging to keep up with everything. We have struggled with many pieces and parts of Green Couch Design feeling like we could not give our 110%. Within the last year there have been many nights where Cale would work late, come home mentally exhausted, and have to turn around and make jewelry, or create a blog post. It was during this time that we realized this was not the life that we wanted. Sure there are seasons where you work hard and push through but ultimately our hearts are for design and to be designers. Production is not our “thing” and the more we have jumped into our products the more we have realized how much production is needed to establish and maintain a great product.
Especially a handmade product.
And THEN we got pregnant (which was NOT planned)!
And Meg freaked out!
And we realized that something had to change. Green Couch Design started with a heart to be a design firm not a production firm. We want to be a place that produces great ideas and if products come out of those ideas GREAT but we don’t want to base our business around products and the marketing efforts needed to truly see a product take off.
We are in a transitional stage and still defining exactly what that will look like. Don’t get us wrong, Green Couch Design is NOT shutting it’s doors entirely. We plan on focusing more on our blog and our design work. The products are the only thing that are taking a back seat while we get our brain and hearts wrapped around our new life with a baby. We will always be a husband and wife design team, pursuing the simple life. We still desire to have our kids playing under our feet as we pound out design work but it just may look a little different than what we expected. We feel blessed in so many ways that God has allowed us to walk out this adventure over the last few years and are so thankful for the MANY friends we have gathered along the way. We have learned so much from our retail friends at Shop Good, Dwelling Spaces, and The Onion Tree and we ask that you please continue to support them! There have been times your purchase of a necklace or an apron has literally paid our grocery bill and we seriously could not have made it without your love and support. We have had so many people behind us who have been cheering us on and it’s because of your encouragement and kind words that we have been able to find joy in even the most stressful of times!
So it is with a bittersweet heart that we close our product doors on July 3rd, 2012. For so long our products have been like a child to us and we simply are not willing to let that compete with the real thing!
We need time to breath.
To give Green Couch Design’s blog and design work 110%.
To know what it means to be a family.
To be in love.
And to truly enjoy this “simple life” we are so quick to tout about!
We are very excited to see what this next phase will look like. We hope that these changes will not steer you away but instead pull you alongside this adventure even more as we experience life as a real family (with babies!) and balancing our own business and NEW creative endeavors!
All from our 1910 farm house in a little town in Oklahoma!
Concrete Jewelry Line:
(Purchase Green Couch Design Concrete Jewelry here)
(Purchase Green Couch Design Kitchen Line here)
Purchase the last bits of our Jewelry and Kitchen Line through our online shop till Tuesday, July 3rd, 2012! Enter Promo Code: GCDFREESHIPPING!
Leave us a comment and tell us what’s been your favorite Green Couch Design product over the years?!
From the Farm
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