GCD: The Wonder Revolution [Branding]
The holidays were such a busy time for us that we are just now getting to share one of our recent graphic design projects! It’s not very often you get to work on a branding project where the client encourages you to get lost inside your imagination… but that’s exactly what we got to do! Looking for a brand that was a bit softer than “Where the Wild Things Are” and a little less psychedelic than “Alison in Wonderland” The Wonder Revolution pushed us out of our standard design box and forced us to look closer at our day to day world with a new and wonderful perspective.
“The wonder revolution is a call to re-awaken and cultivate a child-like mind set of wonder. As adults we lose our desire of Investigation, imagination, and creation to life’s daily problems, practical thinking, drama, jobs, ideologies, cultures, egos, fears, etc. We are taught through culture, society, and education to see life as a set of abstractions and therefore we miss the miraculous Wonderworld that surrounds us.” - The Wonder Revolution
The Wonder Revolution is a group of friends, through Air House Records, creating original music and art that inspires an attitude of awe and wonder towards life. A conceptual, organic, idea The Wonder Revolution can take any form. It is uplifting, a new genre of music, and style with it’s own Wondermusic and Wonderart inspiring live, multi-medium music/art shows with music, books, merchandise, film, products, etc.
Process:
Icon Exploration:
Final Logo:
Celebrating the return to an innocent world-view the hand-rendered script is similar to a child’s study when learning to write in cursive. The free flowing letter forms move up and down reminding us of a world not weighed down by responsibility but the pure pleasure associated with one who enjoys life’s simple pleasures and child-like imagination.
Due to the many personal styles and interpretation of the world around us The Wonder Revolution brand had to be able to flex and mold to varying interpretations. Because of this we created a simple hand-drawn type treatment to ensure it’s legibility and brand recognition among any artwork or music that the logo might be associated with. The final mark is uplifting and organic while staying away from any icons or colors that might compete with future Wonderart designs.
Basic Brand Standards & Collateral Layout Samples:
Make sure you see what other projects our client, David, is up to at the Air House Music Academy. He’s one of the most honest and sincere people we’ve ever met! Definitely a great guy to teach your kids music (he even runs a rock band class!) Also, we’ve got another Wonder Revolution Project we’ll share with you a little bit later. Oh what fun it is to have such creative clients! We are so thankful!
From the Farm 
* To review more work like this and others visit our graphic design portfolio at Green Couch Design.
** Special thanks to the Wonderart artists that have allowed us to feature some of their beautiful artwork!
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About meg:
I like curly lines, and the simple joys of life. Good coffee and and the perfect souffle.
One Response to “GCD: The Wonder Revolution [Branding]”
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High class design in overalls. It's the simple life of a farm through the eyes of a couple of crazy designers. We call ourselves Green Couch Design and we are Bringing Design Home.
Turned out great! Nice process.