OSN-grass-10.2011

GCD: Oklahoma Sustainability Network [Campaign]

Every once in a while you get to work on one of those projects that just really hits home. We’ve done a lot of graphic design work for a variety of clients but when we heard about the details of this project it just felt right. Like this project was suppose to be ours. With Cale’s architectural degree and our passion for smart and efficient home building we we’re just beside ourselves when we started in on the initial campaign design. Not only were we tasked with designing the brand but also naming it something that would speak to the general public while staying away from the typical “green” associated stereotypes.

“The Bring It Home initiative was developed by the Oklahoma Sustainability Network (OSN) and the Phillips Murrah-C.H. Guernsey team to assist interested Oklahoma communities in the adoption of sustainable residential building codes that will reduce energy consumption, decrease costs and have a long-term impact on the environment and economy.” - OSN (Oklahoma Sustainability Network).

Conceptual Process:

Instead of the typical icons associated with the sustainable movement we designed a brand that is much more subtle in it’s approach. Not only does the logo expand outward but from top to bottom as it signifies layers of hard work and determination. Oklahoma was founded on an understanding and preservation of the land and it’s natural resources. It’s time we come full circle and continue the legacy handed down through our heritage. It’s time we Bring It Home and we truly supply Oklahoma with the resources and the means to build a sustainable Oklahoma. In the end the campaign brand is simply about doing the right thing and knowing that what is best for our families is ultimately best for the state of Oklahoma. The brand speaks directly to the campaign goals by displaying the end result; a brighter future for Oklahoma.

Stationery & Brochure:

The initial inside panel uses numbers to directly relate project goals and objectives to each benefit associated with the code adoption. This same numbering system is used for architectural plans/documentation to highlight details and pull-out further instructions for the builder.

Website Design:

Custom Presentation Folder:

Looking for a folder to accommodate large document presentations a custom die was created to fit the clients needs. The front is straight forward and displays the logo, clean and simple; while the back side snugly accommodates a DVD, business card and up to 70 sheets of letterhead. The backside pocket is a custom cut reflecting the same curve in the logo and overall brand design. The entire folder is printed on high quality recycled paper along with the brochure and letterhead.

This project was one that we truly enjoyed every step of the process. Working side-by-side with our friends at MIDWESTMEDIA we we’re able to establish a branding platform that continues to launch Bring It Home marketing and PR efforts today.

From the Farm

 

* To review more work like this and others visit our graphic design portfolio at Green Couch Design.
** Created in partnership with our friends at MIDWESTMEDIA

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About meg:

I like curly lines, and the simple joys of life. Good coffee and the perfect souffle.

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High class design in overalls. It's the simple life of a farm through the eyes of a couple of crazy designers. We call ourselves Green Couch Design and we are Bringing Design Home.

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