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GCD: Pollard Theatre 25th Season [Campaign]

For those of you who don’t know Cale and I also take on graphic design clients through our design firm Green Couch Design. Design has always been a part of who we are, it’s what we love. Here’s some of our latest work…

Located in Downtown Historic Guthrie The Pollard Theatre needed a new campaign design to celebrate their 25th Season. To showcase the depth of their history we scanned in large format photographs that are displayed in the theater’s main entryway. Taken in the 1980′s-1990′s these photographs created an elegant foundation for our design. The black and white themes relay accents of silver, a typical color associated with 25 year anniversary’s. A different photograph was used for each collateral piece acting as simple “keep sake” or “collector’s item” of the Pollard’s 25 year history. Overall, the general layout and design remained consistent through all mediums to ensure campaign recognition.

25th Season Collateral:

Individual Show Posters:

Each show poster needed to display it’s unique style while sharing a consistent connection to the 25th Season Collateral Materials. The silhouettes and similar layouts provide a common thread and simple illustration style specific to the 1980′s. The show titles themselves act as their own logo balanced against an illustration. The 25th Season Logo is a secondary mark to the show titles — a little red tag exclusively awarded to The Pollard 25th Season Show Posters.

If you’re in the area, make sure you check out some of the fun shows happening at The Pollard this season. It truly is a fun evening if you’d like to get away with your sweetie and explore a place with small town charm.

From the Farm

 

* To review more work like this and others visit our graphic design portfolio at Green Couch Design.
** Created in partnership with our friends at MIDWESTMEDIA


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About meg:

I like curly lines, and the simple joys of life. Good coffee and the perfect souffle.

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High class design in overalls. It's the simple life of a farm through the eyes of a couple of crazy designers. We call ourselves Green Couch Design and we are Bringing Design Home.

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