I know it’s been a while since we’ve showed off any of our design work! We keep talking about how “busy” we are and yet have not stopped long enough to share. So… please accept our apology in the form of this recent tourism guide we designed for Southern Oklahoma.
A tourism booklet is typically chalk-full of information and ads that can often times feel overwhelming. We we’re tasked with organizing this same information in a format that would make content navigation and presentation simple and user-friendly.
Our solution was to divide the information into specific categories of interest; Attractions, Lodging, Communities, Food, Awards, Events, and People. Recognizing that color can be a helpful point of reference we created a color pallet for each category that compliments the Arbuckle Country Brand Standards. Similar to tabs each article of information is designated by a category and color to differentiate key articles vs. ad space. Instead of listing the Table of Contents numerically the categories and colors introduce readers to the structure of the guide right away. Whether the guide is a first time introduction to Arbuckle Country or someone who has done their research and is looking to book a trip… the new layout makes it easy to define and locate specific information throughout the piece.
The custom layout provides a consistent framework for the client to edit and add content within from year to year.
And there you have it friends… a functional layout that allows you to breath in the photos and not feel so weighted down by content and ALL those wonderful ads.
(sigh) I love me some white space.
From the Farm
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