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GCD: MIDWESTMEDIA [Branding]

Hello friends, due to the short work week we will be posting on Tuesday and Thursday this week instead of our usual Monday, Wednesday, and Friday. With that said we are FINALLY ready to unveil some of our latest graphic design projects! Enjoy.

MIDWESTMEDIA is an accomplished full-service marketing and public relations company located in Oklahoma City. Currently specializing in branding, video production and public relations MIDWESTMEDIA continues to expand their talented portfolio as they branch out into graphic design and website development.

This last year I have personally enjoyed working one-on-one with the MIDWESTMEDIA team as they continue to develop their print portfolio. After an evaluation of their 5 year history it was time for MIDWESTMEDIA to update their brand in a way that related more personally to their future goals and objectives.

Conceptual Process:

The creative freedom in this project was a little overwhelming! I’ve already shared several projects with MIDWESTMEDIA so from the beginning I felt a very personal tie to the company’s values, commitment to creativity, and professional focus.

Their newly remolded office provided a modern white aesthetic with simple, clean, lines to work with.

Old vs. New Logo:

The breakdown of the full circles into 1/4 circles connects elements of the old mark while adding a fresh perspective and simplicity to the new icon. By placing the “M” & “W” next to each other the mark seems to rotate as your eye moves through the individual pieces and relates to MIDWESTMEDIA‘s unique process for project management and creativity.

Stationery & Promotional Materials:

From the Farm  

* See what other projects we’ve been working on in our graphic design portfolio at Green Couch Design.
** Created in partnership with our friends at MIDWESTMEDIA.

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About meg:

I like curly lines, and the simple joys of life. Good coffee and the perfect souffle.

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One Response to “GCD: MIDWESTMEDIA [Branding]”
  1. [...] View sketches and more process of the MIDWESTMEDIA branding on our blog: Bringing Design Home [...]... greencouchdesign.net/2011/05/30/midwestmedia-branding

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High class design in overalls. It's the simple life of a farm through the eyes of a couple of crazy designers. We call ourselves Green Couch Design and we are Bringing Design Home.

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