They say the third time is a charm and in this case…they we’re right!
This past Saturday we joined other local vendors in the Deluxe Indie Craft Bazaar. Of course if you know us you know we can’t do anything halfway so in the typical Green Couch Design style it was go big or go home.
Every show we go into with a new perspective so here are a few of the highlights and things we learned along the way…
1. CREATIVE DISPLAYS:
Create custom display backgrounds to match your booth and frame individual pieces. We love our glass/window door setup to hang jewelry on but found that our large layout makes it easy for our small jewelry to get lost. Look for new displays as an opportunity to show off your creativity and draw attention to specific pieces.
2. PACK IT OUT:
This show we simplified our products line. Instead of bringing 1-2 of everything in our shop we decided to focus on jewelry, kitchen line (aprons, tea towels, & mixer covers) and concrete items (candle holders & tufa pots). By condensing our product list we we’re able to push everything together creating a “fuller” booth. We’ve found that in retail settings it’s better to have larger groups with similar items instead of a bunch of completely different products. People want to associate you with certain products so organize your booth in a way that will lead them through this process.
3. FUN SIGNAGE:
At handmade/indie craft shows consumers want to make educated purchases. They care about the materials you use and your process so any chance you get to show this off go for it! We’ve started using old forks as plant signs in our Tiny Tufa Pots. Our hand written signs are a fun, personalized way to draw attention to these little beauties along with our descriptor cards explaining why each pot is so light. Customers we’re asking if the forks came with each plant and if they could place a Tufa Pot descriptor card in their gift box.
4. PRIME REAL ESTATE: WAIST TO FACE
Items stand out the most when they are right in your face. We changed our booth display in a format that allowed us to hang more items in that waist to face space. Again these items will be a focal point so use them to draw people in and then lead them to some of your smaller items on tables, etc.
5. SHOW SAMPLES:
People want to see what your products look like without having to ask. If you have something folded up on a table they can’t get a good perspective on the size/scale, etc. Be proactive and think through what types of questions your consumers may ask about your products. How can your display help alleviate these questions and lead them right past “How big is this” to “Where do I pay?”
This was honestly one of our best shows thus far. Not only did we plan ahead to make sure we did not stay up all night before the show but we’ve also learned a ton about where to apply our time when in prep.
Look for more Craft Show 101′s after every show we participate in. We hope this little series will give you ideas as you plan for future sales. Find vendors you look up too and see what shows they attend. A lot of festivals give awards out for best booths. Go through their flicker photos and see who won, what made their booth so great and what can you take from their design that will spark your own unique booth layout.
Until next time…Wishing you the best of luck as you plan for spring/summer shows!
From the Farm,
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